Why Google's AI for Everything Tool is locked out of a key market.

From American public media, this is Marketplace Tech.

I'm Lily Dramale. When Google unveiled its answer to Open A. ChatGPT this month, Gemini, it's called,

the pitch was AI that can run efficiently on everything from data centers to your smartphone.

But it came with a caveat for users in the UK and the European Union.

You cannot use it there for now. After the EU's recent passage of the AI Act, we called

Andrea Renda of the Center for European Policy Studies.

He says Google is trying to convince European lawmakers that Gemini complies with the continent's

tough privacy law.

Four letters to know there, the GDPR,

the general data protection regulation.

Renda says the GDPR is likely

why Gemini hasn't made it to Europe yet.

This mandates that whoever makes use of potentially personally identifiable data secures

the consent, the express consent of the users, but also that if the system is potentially

available to minors that there are specific warnings in place, and there are several safeguards

with respect to the use and the management of data that have to be in place.

And there is the same reason why for a while Chad-GPT was actually suspended in Italy, first and in other countries in the EU, not because it was really

blocked, but there were some elements of compliance with existing regulation that were not not there yet, we're not fulfilled.

Is the spread of AI complicating the implementation of the GDPR?

Is GDPR maybe not written a certain way that's kind of prepared for this moment?

I was about to say 100%, but actually I would say 1,000% because it's really exponentially

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