In 2007, the Mecca of Hipster Paradise was the Etsy headquarters in Brooklyn.

Outside the warehouse, a collection of fixed speed bikes were locked to the bike racks as 20-somethings in fedoras and belted dresses poured into the front doors.

Etsy epitomized elder millennial quirk with a sprinkle of digital delusion, and no one personified the vibes quite like their CEO and founder, Rob Callan.

Callan built Etsy to recreate the artist's colony that he grew up in. He put his cooperative

artisanal marketplace on the internet so everyone could have an opportunity to make money

from their handicrafts. Etsy was a LaDOT's utopia,

Tweed girls and Fohemians and Shutter Shades,

casually trying to elevate the world's consciousness

by creating their version of the online Athenian Agora.

Hey, pass the matcha.

But what these Williamsburg idealists don't know at the time, and Agora. Hey, pass the macha.

But what these Williamsburg idealists don't know at the time was that across the river in an underground lair, venture capitalist Fred Wilson was watching their every move.

Oh, they're so perfect, so unspoiled and naive. Everyone loves Etsy. It's eccentric,

humanitarian, and trendy. Etsy is just the vessel I need, and they'll never see it coming.

Ryder?

Bring me my Blackberry.

And get me a macha?

Hey Rob, sorry.

Hey Rob, this is Fred Wilson over at Union Square Capital.

Hey, listen, I know there's a lot of other firms offering to invest in Etsy right now,

but they're offering what?

$5 million for 20%.

...