What's up, everyone? Welcome back to another episode of the Rock Your Brand podcast. And today,

we are going to be talking Black Friday. And well, we're going to throw in some Cyber Monday

because, well, it's approaching and it's approaching pretty fast. But what I really wanted to talk about is some of the things that have been happening

that are kind of giving us a heads up as far as are they going to be good?

Are they going to be a disaster?

There has been other sales in other countries that have been happening, which Chris

alerted me of here yesterday, actually it was. And he said that he thinks that this might be

an indication that our sales might not be as good as they were last year for Black Friday.

And I don't mean just us. I mean everyone.

So let's just kind of dig in here, Chris.

Why don't you get in on the conversation here?

I'm going to give you a little handoff here because I know that you're deep into the weeds

on all e-commerce stuff.

But why don't you bring us up to speed here?

What's your thoughts because of what

you've read and what you've been paying attention to as far as Black Friday sales in general?

Are they going to be as good as last year? And so just to clarify, Scott, when you and I say

Black Friday sales, we don't mean the deals on Black Friday. We're talking about this in

terms of customers, right? In terms of e-commerce sellers getting those sales. And looking at what

I'm seeing so far, as optimistic as I generally am, without a lot of pre-planning here, which

thankfully we still have two and a half weeks to be able to do that. we're not going to be seeing the same level of sales as last year.

And I know Etsy sellers have heard us talking about, yes, ad spend is going to come up and

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