Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 456

The Game with Alex Hormozi

Alex Hormozi

Business, Education, How To, Entrepreneurship

4.9 • 4.8K Ratings

🗓️ 5 November 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:41) - Alex's emphasis on quality products and his process for ensuring it.

(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.

(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.

(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.

(26:24) - Alex's mindset and methodology when it comes to physical products.

(37:07) - The three fundamental tests and the value equation in business.

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Transcript

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0:00.0	With some of his nation, fun podcast with Ryan Danny Moran of Capitalism.com.
0:03.9	We broke down marketing promises and delivering on high ticket offers.
0:08.6	I think it was a fun one that you guys will dig.
0:10.8	He also has an e-commerce slant for those of you guys who sell physical products.
0:14.4	We went into more specifics around that stuff, but I think you guys will enjoy.
0:17.5	And for everybody else, also enjoy.
0:20.3	The more someone pays, the more invested they are, the more invested they are, the better
0:25.8	the results they get, the better results they get, the more convicted your sales team
0:29.9	is, the more people they sell at higher prices, the more profit you have to reinvest in the
0:37.2	fulfillment to get more clients results and around and around you go.
0:42.8	Welcome to the game where we talk about how to get more customers, how to make more
0:45.4	customers, how to keep them longer, and the many failures and lessons we have learned
0:48.7	along the way.
0:49.7	I hope you enjoy and subscribe.
0:51.7	Good evening, friends and neighbors and Hormoses.
0:56.6	Tonight's special.
0:58.8	We brought out the good stuff tonight.
1:01.0	Alex and I go deep when Ryan has whiskey.
1:03.1	We were on tally about the last time we had whiskey together.
1:06.4	It got a little bit out of hand.
1:08.4	Alex, I'm so pumped for tonight.
1:10.3	I have this weird energy about me.
	...

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