Estée Lauder vs L'Oréal | Lipstick Lockdown | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 22 February 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk.

Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions. To choose their targets, they turn to Youtube, where influencers with millions of followers are becoming rainmakers for fledgling brands. But no one is prepared for how a pandemic will affect the beauty industry.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	December 2007, the Paris suburb of Nanteire.
0:19.8	Francois Bedincourt Myers sits in the lobby of a law office.
0:24.3	The 54-year-old French woman waits patiently with a designer tote bag in her lap and
0:29.0	thick tortoise shell glasses perched on her nose.
0:32.5	She looks like the firm's typical upscale clientele, but the L'Oreal Eris is actually one
0:38.2	of the richest women in the world.
0:42.0	Olivier Metzner opens his office door, peering through his small trendy red glasses into
0:47.4	the lobby.
0:48.7	He has an intimidating demeanor, fitting for a criminal defense attorney known as the
0:53.2	Gangsters Lawyer.
0:55.3	And it's precisely why Myers has come to see him today.
0:59.2	She needs a ruthless attorney by her side.
1:03.1	Metzner sizes her up, beckoning her into his office.
1:07.8	Mrs. Myers come in.
1:10.6	Metzner sits behind his large mahogany desk as Myers settles into a chair.
1:15.7	She pulls a thick file folder from her bag and places it on the desk in front of her.
1:21.3	So what brings you here today, Mrs. Myers?
1:23.9	I want to file a criminal lawsuit, but it's complicated and a sensitive matter.
1:30.0	Metzner looks intrigued.
1:31.8	Who are you suing?
	...

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