Estée Lauder vs L'Oréal | Face to Face | 4

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 15 February 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:07.1	Join One RePlus to listen to Business Wars one week early and add free in the Wondering
0:11.8	App.
0:12.8	Download the Wondering App in your Apple or Google Play mobile app store today.
0:16.6	1979 New York City
0:32.0	Leonard Lauders stands at a bustling makeup counter at the upscale department store
0:36.3	Bergdorf Goodman.
0:38.1	But this counter isn't for est a Lauder or Clinique.
0:42.0	It's for the latest addition to the company's empire.
0:44.8	A new brand called Prescriptives.
0:48.1	Colorful ads hang above the counter.
0:50.2	They feature women of multiple ethnicities, a groundbreaking step towards inclusion in
0:55.0	the makeup industry.
0:57.2	Lauder looks on with pride as his staff guides customers and makes sales.
1:02.2	He's here to see his newest idea in action.
1:05.6	A female customer approaches.
1:08.0	She cocks her head to the side, reading the signage.
1:12.3	Lauders sees an opening.
1:14.0	Good afternoon.
1:15.0	Have you heard about Prescriptives?
1:17.0	The customer looks confused.
	...

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