Estée Lauder vs L'Oréal | Do or Dye | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 8 February 2021

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word.

Meanwhile, in Queens, New York, a young Estée Lauder is inspired by her esthetician uncle to start concocting her own face creams. Now, she just has to find a way to monetize her business, and inspiration strikes at her local beauty salon.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	1, 2, 1.
0:12.0	1904 Paris.
0:19.1	A chemistry laboratory at the College of Sorbonne.
0:22.7	Ujanshuler sits hunched over a half a dozen test tubes.
0:26.9	He wipes a bead of sweat from his brow.
0:29.4	The room feels suffocating.
0:32.9	He's bored.
0:34.2	His work as a research assistant is far from sentulating.
0:38.2	He wants more.
0:40.2	Nearby, Schuller's boss, Professor Victor Auger, is speaking to a friend who's visiting
0:45.0	the lab.
0:46.6	Schuller begins eavesdropping.
0:49.1	The friend is in a sour mood.
0:51.8	Business at my salon is stagnant.
0:53.9	My customers won't hair dye, but I refuse to offer it.
0:57.4	Why?
0:58.4	They irritate the scalp.
1:00.4	Some of my customers even claim it gives them headaches.
1:03.4	I don't know.
1:05.0	Maybe it's the lead.
	...

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