On this episode of the playbook, I have the incredible entrepreneur company and mission. The man,

Benjamin Nazarian. He's the CEO of TheraBody and they are everywhere and everything. They are all

natural recovery partner of almost every athlete and every team that you can think of from Real Madrid

all the way to the Dodgers. But we're going to talk about how you can have as many wishes a day

that you want utilizing TheraBody. Join me for all this and more on the playbook.

This is Entrepreneurs the Playbook. For each week I bring you some of the greatest athletes,

celebrities and entrepreneurs to talk about their personal and professional playbook to success

and what made them champions on the field and in the boardroom. I'm your host, David Meltzer.

I have Benjamin Nazarian, CEO of TheraBody and these guys are incredible. Ben, welcome to the podcast,

the playbook. How are you? Great. Thanks for having me.

Well, you know, it's so exciting because your company to me represents innovation and entrepreneurship.

And when I say that, a lot of companies are innovative but they're not very entrepreneurial

and others are kind of a bee level innovation. You know, they have a product but they're

experts in entrepreneurship, meaning scaling, scoping, creating value for a client base.

And so I wondered what in your background gave you that very valuable blend of innovation with

entrepreneurship? Yeah, so my, I think maybe it starts with my dad. He was a serial entrepreneur.

Always think about new business ideas and you hear all those stories growing up. You're always

thinking about business and how to be an entrepreneur. So I got that from him. And then the innovation

piece, I've always been a big follower of technology, technology trends, mobile industry. And

you see companies who don't keep innovating. They end up being overtaken by somebody else and

ultimately they die. So understanding the importance of innovation and keep pushing the technology

of whatever the business is has always been very important to me and seen as a sign of success.

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