ESPN president of content Burke Magnus

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 17 August 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 326 of the Sports Media Podcast with Richard Deitsch features an extended conversation with Burke Magnus, the president of content at ESPN who has oversight of ESPN’s live events, studio shows, newsgathering, original content/ESPN Films, the Talent Office, as well as audio, digital, and social media. In this podcast, Magnus discusses how aggressive ESPN will be in retaining the NBA; the interest ESPN would have if the NCAA women’s basketball tournament went up for open bid; ESPN’s interest in future World Cup rights; how Magnus sees the upcoming College Football Playoff package; the disbandment of the Pac-12; the reporting that ESPN once offered $30 million a team for the Pac 12 which the Pac 12 turned down; whether it is fair to blame Fox and ESPN for mass realignment in college football; if former Pac-12 teams going to the Big Ten hurts ESPN; the market for ESPN outside of the cable bundle; the expected price point when ESPN goes over the top to direct to consumer; whether there will be more layoffs this year at ESPN; the decision to let go of NBA analyst Jeff Van Gundy; whether the NBA was involved in that decision; ESPN’s deal with Penn Entertainment; the rules covering ESPN employees on sports betting; Sage Steele settling her lawsuit with ESPN; how much ESPN fears Apple as a competitor for rights; how ESPN views the WWE rights; why ESPN wanted Pat McAfee’s entire enterprise; if non-ESPN people can come on McAfee’s show and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:37.4	Hey everybody. This is Richard Deich, and welcome to the sports media podcast.
0:40.4	My producer is Patrick Antonetti.
0:41.9	One guest this week, but we went over 60 minutes with this guest, and I think you will find
0:46.8	it interesting.
0:47.5	I definitely think you'll find it newsworthy.
0:49.7	Burke Magnus is the president of content at ESPN.
0:53.4	That means he has one of the most important jobs in the sports media writ large.
0:57.3	He has oversight of ESPN's live events, studio shows, news gathering, original content,
1:02.7	ESPN films, the talent office, as well as audio, digital, and social media.
1:09.1	Thousands of employees are under Burke's age, obviously, Jimmy Pottaro, the chairman of ESPN as well.
1:18.3	He was a guest on this podcast in February of 2022, and we did a long form then, and this is another
1:25.2	one of those hit on pretty much every topic I think you would want to hear on
1:30.3	from what ESPN is interested when it comes to upcoming meteorites to how Burke saw the
1:37.7	the disbandedment of the PAC 12 and ESPN's sort of long-term interests in college football and the college football playoffs.
1:47.0	We got into ESPN's ultimate direct-to-consumer run that there is a matter of when and not if, basically, your ability to purchase ESPN directly. I'm talking about everything
2:02.9	direct to consumer. Of course, the cable will still exist even with that product. We got into why
2:11.1	the decision to have Jeff Van Gundy depart got into ESPN's deal with Penn Entertainment and gambling, and also Pat McAfee, the reasons behind why they want to acquire all of McAfee's business and whether McAfee can still have people who compete against ESPN's newsbreakers.
2:32.6	So a ton of stuff with Burke Magnus.
2:35.1	I think you're going to enjoy it.
	...

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