Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing Ep. 26

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 14 April 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're building a business online, at some point you’ve probably heard: “You need to create content.” But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees? In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture. He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content. We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy. If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode! The 60-Second Perfect Webinar: Eric’s viral video framework Why creating content is more important than running ads The fastest way to come up with endless content ideas (even if you feel like you have nothing to say) Why documenting your journey beats waiting for perfection How to test hooks and content for free (before ever spending money on ads) The 3 types of content every creator should be posting (and how to balance them) Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!! AND… it will show you how to finally build an audience that actually converts! Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The new £5 pound meal deal from McDonald's.
0:02.8	Get a cheeseburger or mayo chicken, medium fries, four McNuggets and a medium soft drink.
0:07.7	But guess what?
0:08.4	That's right, £5.
0:11.2	It's not called the £5 meal deal for nothing.
0:14.8	From 11am.
0:15.8	Not available on delivery.
0:16.8	Carbidated soft drink upgrade fees apply.
0:18.4	Participating restaurants, subjects, availability.
0:20.2	Here's the truth about AI.
0:22.3	AI is only as powerful as the platform it's built into.
0:25.9	ServiceNow puts AI to work for people across your business,
0:29.7	removing friction and frustration for your employees,
0:32.9	supercharging productivity for your developers,
0:35.8	providing intelligent tools for your service agents to make
0:38.4	customers happier, all built into a single platform you can use right now. That's why the world
0:44.5	works with ServiceNow. Visit ServiceNow.com slash UK slash AI for people. Now obviously if you want to
0:51.7	sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
0:57.1	ClickFunnels is the number one funnel builder in the world, helping more first-time
1:00.6	entrepreneurs to leave their nine to five and to launch their dream than any other company
1:04.9	on earth.
1:05.9	ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com
	...

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