Eric Liedtke: Sneaker Culture and Eco-Friendly Innovation

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9 • 917 Ratings

🗓️ 12 July 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

How can a brand be both innovative and environmentally conscious? Eric Liedtke, co-founder, and CEO of the Unless Collective, joins us to share his visionary approach to regenerative fashion, where apparel is crafted entirely from plant-based materials without a trace of plastic. Eric's illustrious 26-year career at Adidas, during which he led major brands like Reebok and Yeezy and turned Adidas' e-commerce into a multi-billion-dollar empire, lends credence to his insights on the intersection of sustainability, creativity, and entrepreneurship.We explore the fascinating world of sneaker culture, from the intricate design process to the entrepreneurial risks and rewards that come with pursuing one's passion. Eric recounts pivotal moments that shaped Adidas' legacy, including significant cultural and strategic shifts, high-profile athlete recruitments, and collaborations with fashion designers like Kanye West and Yoji Yamamoto. His stories reveal the delicate balance of leveraging regional strengths and fostering genuine connections between American and German teams to drive success in global markets.Tune in as Eric discusses the journey toward a sustainable future in fashion, emphasizing the importance of eco-friendly materials and conscious consumerism. From Adidas' pioneering use of recovered ocean plastic to his current endeavor with the Unless Collective, Eric offers a compelling case for the critical role of innovation and resilience in transforming the industry. This episode is a treasure trove of insights for anyone passionate about the future of fashion and sustainability."Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/ Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This week on unglossy.
0:02.0	Now the words of the Lorax seem perfectly clear,
0:05.0	unless someone like you comes along and cares a lot,
0:08.0	cares a whole awful lot.
0:09.0	Nothing will get better.
0:10.0	It simply will not.
0:11.0	So take this seed is the last of the seeds of the truffle
0:13.7	the trees because truffle the trees are what everyone needs. So that's, as you can tell, I've fallen in love with that. But yeah, and I said, oh, wow, that's a great name,
0:22.2	I love. I love it.
0:23.0	From the top.
0:25.0	Yeah.
0:26.0	I'm Tom Frank.
0:28.0	I'm Mickey Facts.
0:30.0	And I'm Jeffrey Sledge.
0:31.0	Welcome to Unglossie to Coney Brand and Culture.
0:34.0	I'm Tom Frank, partner and chief creative officer at Merit Creative.
0:38.0	This is Mickey Facts, hip-hop artist, and founder and CEO of Pendulumang.
0:41.0	And that is Jeffrey Sledge, a season music industry veteran who has worked
0:45.2	with some of the biggest artists in the business.
0:47.4	We're here to explore the moments of vulnerability, pivotal decisions, creative sparks that fuel
0:52.4	the relationship between brand and culture.
0:54.7	Get ready for thought-provoking journey into the heart and soul of branding, the unscripted, unfiltered,
	...

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