Ergobaby - How Enabling Confident Parents Has Led to Brand Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 November 2018

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Brian Speckart, Director of Global E-commerce & Marketing for Ergobaby, trying to keep the Ergobaby message close to its core is a challenge.

However, for this veteran digital & brand marketer, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby's Origin Story to how it maintains the brand message while selling through Amazona and Target to how they work with brand ambassadors & influencers and finally the "Dangers of Crotch Danglers", which is something every expectant parent must know.

Visit the Ergobaby website: https://ergobaby.com/

I write about all of our podcast! Check out the full post and learn what we learned at http://www.commercefocused.com/episode-007-ergobaby/

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Transcript

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0:00.0	Recorded at the scale fast studios.
0:18.6	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:24.0	This is The Story Behind the Brand with your host, Ramon Vela.
0:45.7	Hi. Hi, this is Ramon Vela, and we have another episode of the story behind the brand.
0:47.3	Thanks very much for joining us.
0:53.0	Today we've got a really special guest, Brian Speckart from Ergo Baby, and he is a director of global e-commerce and marketing over at Ergo Baby.
0:55.9	So we're going to have a lot of fun learning about the company, about the brand, about Brian,
1:00.4	and about e-commerce in general and branding.
1:02.7	So I really appreciate it.
1:04.4	So before we begin, I just want to give a shout out to my sponsor, SkillFast.
1:10.0	So if you're interested in international e-commerce or a great platform, please check them out.
1:14.9	You can find them at ScaleFast.com.
1:16.7	I also want to mention that if you like the podcast, if you like our guests like Brian here,
1:22.3	if you like our previous guests, please show us.
1:25.3	And the best way to do that is if you go to your favorite podcast player,
1:29.6	whether it's iTunes, Stitcher, or Google Play, please listen to the podcast, please subscribe,
1:34.4	and please, please, please leave a great review. And if you do so, leave a review. I'll make sure
1:39.4	to give you guys a shout out in future episodes. Thanks very much. So without further ado,
1:44.1	Brian, thank you so much
1:45.2	for joining us. Thanks for having me, everyone. So I appreciate it. And today I kind of just want to
1:49.4	dive into a bunch of stuff and hopefully we come away with a lot of really great info.
1:53.7	Okay. So for the folks who don't know who Ergo Baby is, why don't you kind of give us a
	...

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