Recorded at the scale fast studios.

This isn't your average entrepreneur or e-commerce podcast, and he's not

your average host. This is The Story Behind the Brand with your host, Ramon Vela from The Story Behind the Brand.

Welcome to our latest episode.

Today we have Jenny Luong, who is the founder of Valenova.

Welcome to the show.

Thank you for having me.

So before we begin, I just want to do a

shout out to our sponsors without them. We couldn't have the show. They help us with everything,

even our location. Today's episode is recorded at the SkillFass office here in El Segundo. So we

really, really appreciate them. And I would much appreciate if you would go and visit them at

scalefast.com. Scalefast is a digital commerce solution that simplifies and streamlines e-commerce

for inspirational brands that want to make their online store the best place to shop. Now, I will

tell you that they're fantastic for brands that are selling domestically as well as internationally,

and that's where they really shine. So please take a look at them. So I really, really appreciate you actually,

we've already met and you've done videos for us, so we really appreciate it, Jenny. And, you know,

I want to start things off easy because I've got a lot of questions to ask you. And that's Garrett

moving around just for everyone in the show.

That's Garrett moving around and Jenny's looking at where he's going. Tell us, first of all,

start off with what and who is Belanova? Belanova. First of all, the name is translated from Italian.

It stands for Beautiful Nine, meant to be Beautiful Nine Months. So Belanova is an e-commerce platform that rents quality, sophisticated maternity wear for today's working woman. We are a membership service,

so every month she gets to pick a different set that she needs. We don't care if she wants tops,

...