Some people hate you and love me, and some people love you and hate me.

It's perfect.

Hi, everyone.

This is Pivot from New York Magazine and the Vox Media Podcast Network.

I'm Kara Swisher.

I'm Scott Galloway.

Resist and unsubscribe February has begun.

How's it going?

You've been putting up a lot.

You've been really getting rid of shit.

I've been getting rid of a lot, but not like you. I still have Uber. I was just going to pause it and use Lyft instead. Yeah, it sucks when you've got to walk the walk. I know, I know. So, I mean, I'm inside. You'd be a better judge of how it's going than me. I've literally, I've gotten hundreds, and I'm about to cross 1,000 emails of people with screenshots of them unsubscribing.

Obviously, you need hundreds of thousands, maybe millions. I'm going on CNN, MSNBC, PBO. I'm doing the rounds there. I think it's taken off. I have to tell you. I'm hearing it from lots of people. Oh, thanks. I think, well, I hope you're right. you're probably being generous because you like me, but I've heard from about a third of the companies, either they're CEOs. And they've been very polite, but they're like, you realize that I supported this and I'm against ICE. And I'm like, yeah, to me you are, but I haven't heard you say dick publicly. Not dick. And what's interesting is through the process, for example, I unsubscribe from Uber or I canceled my Uber account. That was a big one. I thought that was a big deal. Oh, my God. Before you go, it tells you, all right. I've ordered 37 times from Uber Eats. How many Ubers have I taken in the last 10 years, guess? I don't know, thousands. 3,747.

Yeah, yeah.

And I did some math here. Everyone thought you had a private driver. I'm like, he doesn't have a fucking private driver. Yeah, it's called Uber Black. It's called Dara Costa Shahi. Yeah, that's right. Anyways, I absolutely love Uber Lucks. And this is a story of privilege. Let me do my land acknowledgments. Most people don't have the money I have.

Anyways, but I've taken 350 Ubers a year for the last 10 years on average. The average price of Uber

Lux has gone from $40 to $60 to $80 to $120. And this is what these companies do. They do

predatory pricing. They price it below market, incredible value proposition. They wait until they consolidate the market. Then they start raising prices, which Uber has done 7 to 10% a year

for the last decade. So this year in 2025, do you know how much I'm spending a year on Uber?

No. What? I'm spending $34,000 a year on Uber.

What? Where are you going? I figured it out. I go everywhere. I go everywhere.

You could have hired a driver. Yeah. Okay, no. Better yet, I figured it out. I'm now taking the tube here.

I'm taking the subway. By the way, the subway in New York is amazing. And I'm, I'm filling in the gaps with Uber X,

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