Episode Sigma: Harry Potter and the Brand of Loyalty
Material Girls
Rehak Hannah
4.8 • 1.3K Ratings
🗓️ 6 December 2016
⏱️ 69 minutes
🧾️ Download transcript
Summary
Image credit: Ashley Hostetter “The Charming Classroom”
Welcome back, witches! We are gearing up to tackle Fantastic Beasts and Where to Find Them! In this fantastic minisode, Marcelle sits down with Harry Potter marketing wiz and wandmaker-in-training Rachelle Saunders (of Science for the People fame) to talk about branding and Harry Potter. So grab your House Scarf and an official Witch, Please mug of hot cocoa and cozy up for this magical exploration of marketing in the Potterverse!
Credits:
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Transcript
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| 0:00.0 | We have to remember that these things that we love are businesses, right? |
| 0:05.0 | Like it's really important for people to remember that all of the media we consume, |
| 0:13.0 | whether it's a book, whether it's a children's book, |
| 0:15.0 | whether it's a television show, |
| 0:18.0 | these are businesses, and these are people making money. |
| 0:23.0 | Hello and these are people making money. |
| 0:27.0 | Hello and |
| 0:35.0 | I'm Rochelle Saunders. I'm Marcel Cosmon and I'm Rochelle Saunders. Today we're talking about marketing and Harry Potter, but marketing is something that I don't actually know anything about other |
| 0:53.7 | than what Mad Men has taught me. So Rochelle is here to take us into the sexy dry martini |
| 0:58.2 | soaked world of Harry Potter marketing. |
| 1:01.0 | Sexy! Before we begin though, Rochelle, why don't you introduce yourself and talk a little bit about your expertise and experience in Harry Potter fandom and marketing. |
| 1:11.0 | So I was a Harry Potter fan from about the time book 4 came out or just after. |
| 1:16.8 | That's when I discovered Harry Potter. |
| 1:18.1 | And then I, because I have a slightly obsessive personality, I got really excited about it and really into it and |
| 1:24.8 | joined a bunch of fan communities and because I like to write I started writing |
| 1:28.8 | fan fiction I ended up becoming a moderator and an administrator on a Harry Potter fan fiction website and I still actually interact with a lot of friends I made online during that period even though I'm not as deep in Harry Potter anymore. But yeah for about six years, seven years during the kind of height of the Harry Potter book 567. I spent a lot of time on Harry Potter fan sites. I had a fan fiction |
| 1:55.6 | recommendations website or every day I would recommend a new piece of |
| 1:59.0 | fan fiction because I was reading a lot of it. So yeah it was out it was something that I really enjoyed and I really enjoyed |
| 2:04.6 | talking about and I was definitely involved in the community. From a marketing |
| 2:09.5 | side I was my dad had an advertising company, so I was like born into a marketing mindset and we used to go to his office, like watch him work. |
| 2:18.8 | He used to bring me to photo shoots for posters and we'd sort of sit together and he'd asked my opinion when he was |
| 2:24.1 | building something or talking about stuff because I was always kind of |
... |
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