Episode 98: Trader Joe's Went to Sonoma And All You Get Is Some Incredible Sparkling Wine

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 15 December 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hard as it may be to fathom, we're headed into the home stretch, with almost an entire year in the rearview mirror. This is a time of parties and celebrations, gatherings of families and friends. All of these occasions could benefit from bubbles, specifically those you'll sip in a glass of crisp and refreshing sparkling wine. In this episode of Inside Trader Joe's, we're traveling to Sonoma, deep in the heart of California's wine country, where some of our favorite sparkling wines are carefully crafted and bottled. Travel with us to Northern California, then make the short trek to your neighborhood Trader Joe's and pick up a bottle of your favorite bubbly. It'll make any occasion special.

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Transcript

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0:00.0	We have flown from the Bob Hope Airport in Burbank, California, to Sonoma County Airport in Santa Rosa, California.
0:11.4	Yeah, I knew all that.
0:12.5	Well, of course you knew that. This is me starting the podcast.
0:15.2	Oh, got it.
0:16.2	So we must be here for the annual tree lighting in Heelsberg. I think we've got to make a U-turn.
0:21.6	No, that's not why we're here. Well, then we must be here for the Geyserville lighted tractor parade. We're not. Nope. We're up in Sonoma to try some sparkling wine for the holidays. You knew that? Yeah, that was for the podcast. Let's go inside Trader Joe's. I got to pay attention to the road
0:40.4	because I missed an ex. Let's go inside Trader Joe's.
0:42.3	I got to pay attention to the road because I missed an exit.
0:45.3	We're out of the rental car. We arrived at our destination, which is visiting a long-time trusted wine-making partner up here in the Sonoma Valley.
0:55.0	And not to rub it in, but the road trip did involve bucolic rolling vineyard hills.
1:00.0	It did.
1:01.0	So it was a pretty nice drive.
1:02.0	Thank you for coming and visiting us today in this beautiful valley.
1:05.0	I'm Tara Miller, Director of Words and Phrases and Clauses.
1:08.0	And I'm Matt Sloan, the Culture and Innovation Guy at Trader Joe's.
1:12.0	Would the two of you, our guests, please introduce yourselves?
1:16.1	Hello, my name is Jen.
1:17.9	I'm a winemaker.
1:19.6	Fantastic.
1:20.4	My name is Mark.
1:21.4	I'm the Chief Commercial Officer and General Manager of the Winery, and we have an amazing
1:25.8	team here and amazing customers like you all. I think the thing that's fun is that maybe you can pick up in the background, like there's the sounds of production because we're at a place that makes stuff, which is always fun. So Sarah, who's our VP of marketing, has listened to every single one of your podcast. Oh my gosh. She really needs to get out. She is a superhero. She is so disappointed that she could not be here today. I thought she was so disappointed in that the show. I'm like, why does she keep listening? She keeps hoping it gets better. She's a masochist. We have somebody else here with us today. Hi, I'm James. I'm the category manager for wine, beer, and spirits at Trader Joe's. If you've listened to this podcast, you're familiar with James.
	...

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