Episode 98: Growing For Nutrition Through Color and Flavor with Bob Jones
Regenerative Agriculture Podcast
AEA Marketing
4.7 • 548 Ratings
🗓️ 21 December 2023
⏱️ 67 minutes
🧾️ Download transcript
Summary
Bob Jones is co-owner and chief executive officer of The Chef's Garden, a family-owned farm in Huron, Ohio, committed to growing exceptional vegetables. Bob leads the farm's cutting-edge food safety and food quality programs, helping develop the most reliably healthy and nutritionally dense fresh vegetables.
The direction of the farm changed in the 1980s from growing conventional vegetables when his brother, Lee Jones, had an encounter with a chef who asked him if their farm could grow squash blossoms for her restaurant. After that meeting, the family decided to take their farm in a new direction by focusing on the needs and desires of chefs, emphasizing flavor, sustainable farming practices, and quality over quantity. They have worked with chefs for over 40 years and ship produce to all 50 states and 17 countries. They also ship directly to homes in all 50 states and run an on-site retail store.
The Chef's Garden grows a tremendous variety of vegetables, including microgreens, heirloom vegetables, microgreen herbs, specialty lettuces, and edible flowers.
In this episode, Bob and John discuss:
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The importance of having multiple revenue streams
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Understanding what the marketplace is asking of you
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"Better is better before bigger is better."
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Food as health
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The importance of soil and sap testing
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Regenerative practices implemented on his farm
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Applying observation and knowledge to field production
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The nutrition of today's food
Additional Resources
To learn more about Bob and Chef's Garden, please visit https://www.farmerjonesfarm.com.
About John Kempf
John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.
Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.
Support For This Show & Helping You Grow
Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.
AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.
AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.
Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.
Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com/
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VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi friends, this is John and this is the regenerative agriculture podcast. |
| 0:04.0 | Welcome back. This is where we talk about agronomic science and cultural management practices. |
| 0:08.0 | And it's also where we talk about just having fun and all the fun pieces that contribute to |
| 0:13.0 | regenerating our relationships with the soil, with plants and with each other. |
| 0:18.0 | I'm really excited to have here on this episode a long-time friend and someone |
| 0:26.3 | who have come to really respect their operation and the innovative work they have done. Bob Jones |
| 0:31.1 | from Chef's Garden. Bob, welcome. Thank you for being here. Tell us a little bit about your kind of your story, |
| 0:38.7 | the background, the operation that you're working with today and how that all came to be. |
| 0:43.0 | John, I appreciate the opportunity to visit with you today. I'm a big fan of the podcast. |
| 0:47.4 | Our family has been farming for over six generations. We have been growing vegetables on our farm here for about 60 years in this |
| 0:57.4 | location. My brother Lee and I operate the farm together with an amazing team of folks that we have |
| 1:04.3 | gathered. And we have, like many of your listeners, we are on a transition or a continuum, if you will, of learning. |
| 1:14.3 | And we certainly don't have this all figured out by any stretch of the imagination. |
| 1:18.5 | But we're learning enough to excite us to try and learn more faster. |
| 1:24.3 | We came out of a wholesale operation that my father ran back in the 70s and 80s. |
| 1:32.3 | At his peak, he was about 1,200 acres of fresh market vegetables. He was selling wholesale to |
| 1:39.1 | grocery chains anywhere east of the Rocky Mountains. We got a very good lesson in both economics and |
| 1:47.0 | agronomics. We talk a lot in our operation about how modern agriculture in the U.S. today is |
| 1:54.1 | broken both economically and agronomically. He was a large wholesale grower in that economic model of borrowing operating capital. |
| 2:03.9 | In the 80s, if you remember, the farm crisis, his last operating note was 23% interest. |
| 2:10.9 | His largest was Kroger, and they were a 120-day pay. |
| 2:16.1 | So we borrowed money at 23% and in essence loaned it |
... |
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