Episode 96: Revolutionizing the Chicken Industry with Paul Greive

Regenerative Agriculture Podcast

AEA Marketing

Earth Sciences, Science, Natural Sciences

4.7 • 546 Ratings

🗓️ 30 November 2023

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Paul Greive founded Pasturebird after searching for high-quality pasture-raised chicken to feed his family. Unable to find this chicken in stores, Paul and his family took matters into their own hands, setting out to produce nutrient-dense pasture-raised chicken. In the spring of 2012, Paul's brother ordered 50 chicks, marking the inception of their business.

Pasturebird is now the largest pasture poultry producer in the world, with a mission to make nutrient-dense chicken more affordable and accessible to all. Pasturebird is revolutionizing the chicken industry by integrating solar-powered, self-driving chicken coops. This innovation provides their birds access to the outdoors, fresh grass, insects, and sunlight and contributes to soil regeneration for future generations.

In an unconventional move, the company partnered with "Big Ag" giant Perdue. This strategic partnership granted Pasturebird access to hatcheries, feed mills, and slaughterhouses, sparing them from the significant debt they would have otherwise incurred to build these resources.

In this episode, Paul and John discuss:

Improving the way "Big Ag" operates
Scaling up operations to reduce costs
Focusing on one thing and outsourcing the rest
Pasturebird's collaboration with Perdue
The innovation behind self-driving chicken houses
The importance of effective marketing and messaging
Incentivizing regenerative ag through fractional land ownership

Additional Resources
To learn more about Pasturebird and to place an order, please visit: https://www.pasturebird.com/

Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulgreive/

About John Kempf
John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.

Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.

Support For This Show & Helping You Grow
Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.

AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.

AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.

Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.

Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com/

VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk

Transcript

Click on a timestamp to play from that location

0:00.0	Hi friends, this is John and this is the Regenerative Agriculture podcast. Welcome back.
0:05.0	I should mention that if you haven't listened to some of our earlier episodes, I probably wasn't as good an interviewer then as I am now.
0:12.0	I've certainly become a bit more comfortable with practice, but we had some incredible guests early on that have some incredible content.
0:18.0	I'd encourage you to go back and listen to those if you haven't.
0:21.5	But here in the podcast, we generally focus on agronomy and agronomic science
0:25.7	and cultural management practices and those types of related pieces
0:29.0	with a specific emphasis on regenerating soil health and plant health and public health
0:33.2	and all the things that we care about.
0:36.1	I'm really excited to have, as my guest for this show,
0:41.8	Paul Greve from Pasturebird. If you haven't heard about Paul and his work, where have you been
0:47.5	hiding under a rock somewhere? Because Paul and his team have been doing some really
0:51.7	interesting stuff. I've been observing from a distance
0:54.5	for the last couple of years. I'm really intrigued and impressed and excited by the potential
1:00.1	of what might come in the future. So Paul, thank you for being here. Thanks for all the work that
1:04.4	you do. And why don't you tell us the background, the story, a little bit about what you're up to,
1:10.7	what you're working on, and how you got here. Yeah, thank you. Thanks little bit about what you're up to, what you're
1:10.9	working on, and how you got here. Yeah, thank you. Thanks for having me, John. Thanks for all the kind words. I'm glad that you said team. This is definitely, I'm the one who goes on the podcast, but there's a large crew all working on these things. As you know, there's always a lot of people behind the operation. so I'm just one person on the team.
1:28.5	But it's been a journey.
1:30.7	God's had me on the team.
1:28.5	But it's been a journey.
1:30.5	God's had me on a ride for about the last 11 years.
1:35.1	And maybe it goes back even a few years before that.
	...

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