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In Bed With The Right

Episode 81: MLM Nation with Bridget Read

In Bed With The Right

Adrian Daub and Moira Donegan

Health & Fitness, Sexuality, Society & Culture

4.8661 Ratings

🗓️ 17 June 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

Journalist Bridget Read talks with Moira and Adrian about the most American of scams, the multi-level marketing (MLM) scheme. Companies like Amway, Mary Kay and Herbalife have had an outsize impact on American politics, and have been an insidious and at times covert part of the backlash against women's liberation, labor organizing and civil rights. This one has it all: eugenics, scammy Stanford-grads, and alfalfa. So much alfalfa. Bridget's book on the pyramid scheme, Little Bosses Everywhere, is on sale now and is absolutely fantastic!

Transcript

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0:00.0

Hello, I'm Adrienne Dob.

0:08.1

And I'm Weirond again.

0:09.3

Whether we like it or not, we're in bed with the right.

0:13.4

So, Adrienne, today we are lucky enough to be joined by the esteemed writer for New York

0:19.8

magazine, Bridget Reed, who is the author of this really

0:23.5

cool new book called Little Bosses Everywhere, How the Pyramid Scheme Shaped America, which is a history

0:31.0

of the MLM in the U.S. And it became, for me, like this kind of crazy rosetta stone that unlocked so much about

0:41.8

ambition and gender and money and how we think about the future and the good life in ways that

0:50.8

can of course bring us further from the object of our desires.

0:56.4

And I thought it was just such a fun ride for being such a densely informative book.

1:01.5

So, Bridget, I really want to thank you for being here because I'm so excited to talk about MLMs with you.

1:06.2

Thank you for having me.

1:07.5

And what a lovely intro.

1:09.6

I'm so glad that it was fun and dense. Those are, you know,

1:12.6

the two things we want to hear, right? Well, it's a book that, like, you move through so many of

1:18.5

these scams and you show how this idea of the pyramid scheme sort of had this germ in American

1:25.8

culture and then mutated as more and more people

1:28.7

copied the same scam and brought it in different forms to different parts of the country

1:33.6

and different demographics. My favorite part was a chapter on Mary Kay, and the analysis you bring

1:40.1

to how MLMs offered a kind of work that managed to merge second-way feminist ideas about

1:47.1

ambition and paid work as a mode of self-fulfillment with really that simultaneous backlash

1:52.9

about attempts to preserve women's role in the home. But this is a book that does so much more

...

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