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The Mind Your Business Podcast

Episode 802: The Best-Kept Secrets to Creating Million-Dollar Messaging in Your Business

The Mind Your Business Podcast

James Wedmore

Business, Management, Entrepreneurship

4.91.8K Ratings

🗓️ 23 February 2026

⏱️ 34 minutes

🧾️ Download transcript

Summary

What if I told you that 95% of the results in your business come from just 5% of your activities? And what if I told you that for most entrepreneurs, that 5% is the one thing they are actually avoiding or trying to outsource to a robot?

Today, I'm talking all about messaging. I just wrapped up my  three-day Million Dollar Messaging workshop for our Next Level coaching clients, and the breakthroughs were so huge that I had to bring some of those "behind-closed-doors" strategies to the podcast.

In this episode, I'm breaking down how messaging isn't just content, it's a strategic sequence designed to connect what your audience wants to what you actually sell. I reveal the million-dollar sentence that changes everything, a "Trojan Horse" technique for planting new beliefs, and so much more. 

If you've been feeling like you're digging a pool with a shovel, it's time to put down the manual labor and start using the "earth mover" of your business. Let's go! 

Want even more help with creating your million dollar messaging? My Conversion Cards, featuring the 54 most powerful language patterns and communication tools (all in one deck!) can be yours now for only $47 plus shipping at www.jameswedmore.com/cc47. As well, you can grab our brand-new Hooks, Headlines & Subject Lines for only an extra $37 while you are there! 

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones! 

In this episode you'll hear: 

  • How to craft the core premise that makes your offer a "must-have" rather than a "nice-to-have"

  • Why outsourcing your soul away to AI is a trap, and what it actually takes to build authority that lasts years

  • The Curse of Coaching and the specific reason why focusing on the root cause of a problem is killing your sales

  • How to bypass the conscious mind to shift your prospect's perspective - without them even realizing it

  • My favorite linguistic tool for meeting your audience exactly where they are so they're ready to follow you where you want to take them

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/802 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Mind Your Business podcast.

0:03.8

Today, I'm sharing the best kept secrets to creating million dollar messaging in your business.

0:10.5

So let's get into it.

0:15.7

Hi, I'm James Wedmore, and with 17 years online, I've built my business to over $12 million in sales

0:23.9

per year. And this is the first non-business business podcast that shows you how to apply

0:30.5

the principles of spirituality, energy, and mindset to grow your business beyond your wildest

0:36.6

dreams, all from the inside out.

0:40.2

This is the Mind Your Business podcast.

0:45.9

What's up, friends? James Wedmore here. It's another solo episode. I'm batching a few today,

0:51.0

so you're stuck with me. But don't worry, I'll take good care of you. And Jen

0:55.1

will be back on the show sooner than you think, probably by the next episode. I just wanted

1:03.0

to get a few out so that we're ahead of schedule. And I was inspired to do this one because I just

1:08.0

did what has become quite the famous virtual workshop. We've

1:12.5

had students attend this like five years in row now. This is a three-day virtual workshop I run for

1:18.4

our BBD next level clients called million dollar messaging. And since we just wrapped it up,

1:23.9

I wanted to share with you some of my favorite tips, tactics, and strategies

1:28.7

from that training. So this is for you and we're going to get right into it. Basically, I want

1:36.1

to start with a couple of things. What do I mean by million dollar messaging? Well, first of all,

1:41.5

messaging, and you might want to write this down, is the content you share

1:46.7

that creates sales. Messaging is what you would say on the webinar or your challenge or

1:53.8

your live launch or your automated webinar, whatever it is that you're doing. It is that content.

1:59.9

And it is designed to do one thing it is that content. And it is designed to do one thing,

...

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