Episode 785 | Choosing Between AI Products, Building Multiple Apps, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 29 July 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you choose between multiple product ideas? In this solo episode, Rob Walling answers listener questions about picking between two SaaS ideas, product positioning, and how to know when to stop working on a project. Want to get your question answered? Drop them here. Topics we cover: (3:06) – Choosing between two AI products (9:38) – Will early niche positioning hurt future growth? (14:51) – At what point would you consider lowering prices? (22:35) – Narrowing your ICP and product focus (28:07) – How do you spec agency projects? (30:10) – Should you keep building on a changing platform? Links from the Show: MicroConf Europe | Istanbul, Sep 28-30, 2025 SaaS Launchpad TinySeed The SaaS Playbook MicroConf Connect If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	then it becomes a personal choice of,
0:02.4	are you willing to sacrifice a bit of a chance of success
0:05.7	or a large amount chance of success
0:07.9	because it's interesting to you
0:10.0	and because you want it to exist in the world?
0:12.2	That becomes the calculus. You're listening to another episode of Startups for the rest of us.
0:31.8	I'm your host Rob Walling.
0:33.2	And in this episode, I fly solo and I answer listener questions on topics ranging from choosing
0:39.6	between two side projects in the AI space, whether early niche marketing pigeonholes
0:45.9	you for later, bundling features versus splitting into multiple apps, and more.
0:52.1	There's some great listener questions in the hopper, and of course, audio and video questions go to the top of the stack. If you have a question for this show that you'd like to hear me or me and a guest answer, head to Startups for the Rest of Us.com. Click ask a question in the top nav. And even if you're on a mobile device, you can record a quick video, quick audio question.
1:12.1	Of course, those go to the top of the stack, or you can send in a text question, and those
1:16.7	do get answered eventually. In addition, I also prioritize medium to later stage questions.
1:23.9	The beginner questions get answered, ultimately. You'll see that I mingled one or two into this episode,
1:28.6	but in general, I like to answer more advanced questions because otherwise every question's
1:34.4	about how to validate, how to find ideas, how to, you know, do the things that kind of gets
1:39.4	tiring, talking about over and over the course of 15 years. And so if you have those types of questions,
1:45.2	you can go back and listen to the last 784 episodes and you can perhaps get some advice on that.
1:51.2	And of course, you can still send in early stage questions. As I said, I will answer them eventually.
1:56.5	Before I dive in to these questions, I want to invite you to MicroConf Europe.
2:04.1	This year, we're heading further east than ever before.
2:09.3	We're going to Istanbul, Turkey, from September 28th through the 30th of 2025.
	...

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