You're listening to the App Decider Podcast. I'm your host Victor and joining me today is Matt Sefton and Matt Sefton is an engineer who is a

former technical evangelist for Apple and we're going to talk a little bit about

what that means and what his perspective is on some of the news coming out of W. W. W. W. D.C. 2016.

Matt, go ahead and introduce yourself properly because I've done a very terrible job of it.

I think that was fine Victor.

Yeah, I mean my name's Matt, a former Apple technology evangelist and Victor who just asked me a moment ago what exactly that

means and I was talking about the fact that over in the UK we don't really use the term evangelist or

evangelism very much at all but I think it's a bigger thing over in the States.

Whenever I'd introduce myself in meetings it would always raise a smile or a

gig or two and get things off to a good start. As you mentioned also earlier on, the first evangelist at Apple was Guy Kawasaki.

I had the pleasure meeting him a couple of years ago actually, a thoroughly nice guy.

And I think most teams within Apple will have access to an evangelist. Within

the corporation we would focus on specific areas of the business so for me that was

web technologies advertising technologies and related tools but you know other people that I know may specialize in graphics

technologies or games technologies etc. And is that an outward facing role to try and spread the word about those sort of technologies to people

outside of Apple or is it trying to champion them inside?

What's that?

It's both actually.

So, I mean, the obvious meaning of the word is to, you know,

sing and praise a particular thing.

So, yeah, I would take the word of the technology

and out to businesses, agencies, brands, and so on.

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