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Inside Trader Joe's

Episode 77: Trader Joe's Goes Back to School with Chocolate and Mustard

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.74.2K Ratings

🗓️ 26 August 2024

⏱️ 24 minutes

🧾️ Download transcript

Summary

When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn’t everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe’s takes you to the source of these longtime favorites. Travel along with us as we go inside a chocolate factory – outside Brussels – talking to the folks who make some of our favorite chocolate (we’re looking at you, Pound Plus Bars!); and to the very (aromatic) room where the mustard magic happens, getting the inside scoop on how Dijon, France came to be home of the world’s most iconic mustard.

Transcript (PDF)

Transcript

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0:00.0

All right, it's back to school time.

0:03.0

Hey, remember when you had to write an essay about what I did on summer vacation?

0:07.0

That's kind of what this is, but it's a podcast.

0:09.0

Yes, but not so much what we did on summer vacation.

0:12.0

This is a what we did on a summer work trip episode.

0:15.7

It was a little like over the river and through the woods

0:18.2

to vendor visits we go.

0:19.6

Except over the ocean and on some trains.

0:22.2

Yeah, it was totally worth getting squashed in that subway door by the way.

0:26.0

Yeah, that was off the rails.

0:28.0

I mean, Loco, not something you trained for.

0:30.0

Okay, Matt. Even for you, those are bad. I'm not sorry. Let's go inside Trader Joe's. I'm Tara Miller, Director of Words and Phrases and Clauses.

0:48.0

And I'm Matt Sloane, the Culture and Innovation guy at Trader Joe's.

0:51.6

Now when I think about Trader Joe's Back to School products,

0:54.6

well I think about chocolate from Belgium and mustard from France. You do?

0:58.8

Among other things, I mean you can fit so much into a lunch box.

1:02.6

And that's where this podcast is going to Belgium and France.

1:05.6

We joke about traveling to learn about our products and to look for more ideas because, you know,

1:10.1

got to admit it's not a bad part of the gig.

1:12.1

And it is truly key to what we do

1:14.5

at Trader Joe's our product development team goes on what you would call little

1:18.8

adventures or treasure hunts around the world so that every time our customers shop at their neighborhood Trader Joe's,

...

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