Episode 763 | TinySeed Tales s4e8: One Last Pivot

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 6 March 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it time to set a deadline for when to quit your startup? In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hello Query, as she tries to achieve product-market fit on a deadline. Colleen reveals the struggles of cold outreach and the overwhelming data landscape while testing a potential solution. With a clearer vision and two paying customers, she reflects on the importance of defining her value proposition, and the critical timeline she has set for herself to gain traction before her runway ends. Topics we cover: (1:43) – Debating becoming a data aggregator (6:30) – Finding a new direction (8:21) – Running out of runway (10:39) – When is it time to quit? Links from the Show: The SaaS Launchpad Quit by Annie Duke TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to Tiny Seed Tales. This is Season 4, Episode 8, the penultimate episode, where we hear
0:06.6	Colleen Schnettler with her back to the wall as she's trying to find product market fit.
0:11.6	Before we dive into this episode, I want to tell you about SaaS Launchpad. This is the best
0:16.6	course I've ever created and it is the best course that I know of for early stage SaaS founders.
0:21.3	You can get it at SaaSlaunchpad.co. And if you head there, you can download for free
0:26.1	one of the videos. I think there's 26 or 27 different videos, almost 10 hours of content,
0:31.6	and you can download one of them for free to get a taste of the content. But this is the
0:36.6	mediest, most prescriptive course for early stage
0:40.0	SaaS founders that I know of. My team and I spent, I tell you what, I thought it was going to be
0:44.5	about three months, and I think we wound up spending 10 or 11 months outlining, recording, editing,
0:49.3	producing it is very dense with material. We have amazing guests like Derek Reimer, Leanna Patch, Ruben Gamas, Ross Hudgens,
0:56.4	a bunch of names that you know.
0:57.8	We really enjoyed building the course,
0:59.7	and it's getting rave reviews from the hundreds of folks who have purchased it.
1:03.6	So sasslaunchpad.go, if you're interested,
1:05.7	let's dive in to Tiny Seat Tales.
1:08.1	The product is totally different, but the job to be done is the same.
1:12.7	And, you know, we couldn't make that first product really work the way we wanted to,
1:17.0	but this feels very doable with the tech that I already have.
1:24.3	Welcome back to Tiny Seed Tales, a series where I follow a founder through the roller coaster of building their startup.
1:30.2	I'm your host, Rob Walling, a serial entrepreneur, and co-founder of Tiny Seed, the first startup accelerator designed for bootstrappers.
1:38.5	We're now in episode eight with developer and entrepreneur Colleen Schneller.
	...

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