You're listening to the Apple Insider Podcast.

Welcome to yet another episode of the Apple Insider Podcast.

We're recording on Thursday, June 9, 2016. This is

episode 72 and joining me today is Editor and Chief of Apple Insider, Neil Hughes.

Welcome, Neil.

Hey Victor, how's it going? Fantastic. What are we

going to talk about today? Well, I think everybody is very interested in W.W. D.C.

We're only a few days away now. Apple's actually pre-announced some things before WDC.

So it's really all about iOS 10 and Mac OS as it looks like it's going to be renamed

and then I guess to a lesser extent TV

OS and watch OS and maybe some surprise hardware announcements.

Slow down, slow down and slow down. So is it normal for Apple to pre-announce things ahead of W. W. D.C.

No. This is new for them.

They tend to fit what they think is appropriate in the keynote and then little tidbits will drop afterwards in the sessions as

the conference goes on it's a week-long annual conference but this year they decided

to let out some information ahead of time so before we get into the rumors we can kind of

talk about what we know and those are changes to the App Store.

So there are two key changes that Apple announced this week they're going to be coming later this year this fall

presumably alongside the launch of iOS 10. The real biggie for developers is now

Apple is going to allow subscriptions for all kinds of apps and not just specific categories of apps,

so games or professional great apps could in theory charge people a dollar a week, a dollar a month, a dollar year, whatever they want to charge.

And if a developer can retain that customer for 12 months,

...