Episode 75: TMBA 075 (LBP75) – Forget 80/20, Aim for 99/1 With Critical Non-Essentials

Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan Andrews; Ian Schoen

Digital Nomad, Business, Ecommerce, Society & Culture, Amazon, Founders, Cash Flow, Places & Travel, Founder, Business Owner, Cashflow, Management, Entrepreneurship, Million, Operator, Operations, Profits, Distributed Team

4.9 • 527 Ratings

🗓️ 6 October 2011

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, Dan and Ian are joined by a special guest: Brendan Tully from the Search Engine Shop (Dynamite Circle member, SEO, e-commerce and conversion optimization specialist).

Brendan, Dan and Ian discuss the concept of Critical Non-Essentials (CNEs). CNEs are small changes that you can make to your business that bring huge results. The results that CNEs bring are super effective – changing a couple of small things could account for 99% of your improvements (thus 99/1 principle – forget the 80/20 principle).

This Episode is features 8 useful CNEs that you can implement immediately, no matter if you run a consulting, e-commerce, software or more traditional business.

Do you want to take your business to the next level? Learn from other successful entrepreneurs and check out DynamiteCircle, our community for entrepreneurs.

Have fun. Leave a comment. Give us a ring. 888-554-8428. Go make it happen! :)

Transcript

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0:00.0	Hey, podcast listener, even if you are alone in your entrepreneurial pursuit, know that today, right now in your earbuds, you are joined by thousands of entrepreneurs all around the globe, seeking to do the same thing you are.
0:17.8	If you want to know more about this program or this podcast, I want to get barraged
0:22.2	by a lot of annoying pop-ups, check out our website, lifestylebusinesspodcast.com.
0:29.8	Yeah, buddy, it's Thursday. That means it's time for another lifestyle business podcast,
0:33.6	otherwise known as the LBP hashtag, yeah, buddy. That's where we believe building a business is the ideal way to create more freedom and opportunity for you, your family, and those around you. Those around me is my captain, my co-host, the man who puts the biz into biz nass. And today we've got a special guest talk about business. Mr. Brendan Tully is rocking my world. That guy's super smart, so we invited him
0:54.7	into the show because he's got the goods. If you guys stick around to the end of the episode,
0:59.0	we're going to share with you a crazy scientific way that you can discover small tweaks in your
1:04.2	business that could produce huge results. Today we're not talking about 80-20 principle. Ian,
1:08.7	we're talking about 99-100 principle. How are you doing? Word.
1:13.3	All right. Shouts, news questions. Final call for Tropical MBA-9 applicants. That's right. If you want to
1:18.6	join us in Bali, get paid to do it, join our startup. It's a baller opportunity. It's a
1:24.5	life-changing thing. Go check it out. Tropical MBA 9. Ian, are you going to
1:29.1	apply? I'm not only going to apply. I'm going to be there. I'm going to show up when we pull the name
1:34.0	from the hat. You know, my iTunes iPhone sync has been messed up for like three or four weeks because
1:40.7	of a technical issue. So I've been downloading podcasts directly to my iPhone,
1:44.4	which has sort of hampered my ability to explore a new podcast. Well, I finally got that fixed up
1:49.2	yesterday because I'm going traveling. And I downloaded all these new episodes of this week
1:54.1	in startups, or otherwise known as Twist, Jason Kalakhanis' show. And I got to say, man, it's been good.
1:59.8	Like really, really good. They have so many
2:03.1	awesome episodes. I'm going to link to some of my favorites in the show notes of this show. I mean,
2:08.3	that show is really strong. I mean, probably better than the Lifestyle Business Podcast. Let's be
2:13.4	honest. What? Yeah. I mean, oh, man, it's so good. So go anyway, if you want to listen to some
	...

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