meta_pixel
Tapesearch Logo
Log in
Startups For the Rest of Us

Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8792 Ratings

🗓️ 10 September 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube series. They also discuss the pricing strategy, hosting platforms, accountability, community, and more. If you’re trying to take your SaaS from zero to one, purchase The SaaS Launchpad before September 30th to get access to a live Q&A with Rob. Topics we cover:  2:00 – Why a course? 4:35 – Who is it for? 9:37 – Breaking down the pricing behind the course 14:32 – Choosing a platform to host the course 17:47 – Enabling action from those who enroll 27:33 – Course topics that help founders get early traction 30:26 – The biggest problems early-stage founders face Links from the Show:  The SaaS Launchpad Craig Hewitt (@TheCraigHewitt) | X Castos The Rouge Startups podcast Craig’s YouTube Channel Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt The SaaS Playbook MicroConf Connect MicroConf Mastermind Matching The MicroConf YouTube channel TinySeed Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure) Circle.so Ruben Gamez (@earthlingworks) | X Lianna Patch (@punchlinecopy) | X Derrick Reimer (@derrickreimer) | X Ross Hudgens (@RossHudgens) | X Episode 628 | The 5 PM Pre-Validation Framework If you have questions about starting or scaling a software busines...

Transcript

Click on a timestamp to play from that location

0:00.0

It's another episode of Startups for the Rest of Us.

0:02.4

I'm Rob Walling, and today on the show, Craig Hewitt, is actually the host.

0:07.7

Craig graciously accepted my invitation to come on the show and interview me about the new course

0:15.3

that I'm putting out through microconference called the SaaS Launchpad.

0:18.8

And it's at SaaSlaunchpad.co.

0:21.9

And it's an early stage course that focuses on finding ideas, pre-validating, doing some validation, building an MVP,

0:27.6

building a launch list, and finally launching, and knowing when to quit as well. And this course

0:33.0

is something that me and my team have been working on. It's almost a year now, and it's hundreds

0:39.0

and hundreds of person hours dedicated to this. I would love to tally it up. And just because

0:44.3

you put a bunch of hours into something doesn't mean it's good, but I'll just say I don't

0:47.2

put that much time into something if it's not good. And the course has launched, as of today,

0:52.8

SaaSlaunch by dot co, if you want to check it out. But we don't just talk about the course has launched, as of today, it's that's launched by dot co if you want to check it out.

0:54.3

But we don't just talk about the course.

0:55.8

Obviously, we do talk about what's in it.

0:58.0

But Craig asked me, why do a course versus a book?

1:01.6

Why do a course now?

1:02.6

Why cover this topic?

1:03.6

You know, it's a lot of the thought process.

1:04.9

We even get into some kind of business stuff of like behind the scenes thinking through the role that free content plays into the

1:13.5

ecosystem, the startup ecosystem is education versus courses. Why I will not just give it away for free?

1:18.2

You know, there's there's all this thought process that I hope you here. It's two experienced founders

1:23.4

who've been in the game a long time kind kind of talking about the thought process of why launched

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.