We got a very special guest today Todd Urlick we I don't think you've ever been on any of our shows before it was just kind of weird, but here we are

Yeah, no, I haven't it's great great to be here. Thank you. And you're in Buckhead just north you're close to the brave stadium, which I'm jealous of because of a huge brave fan. We actually almost everybody in this office is a love it up there. You used to be nice to I'm not entirely sure why they moved the stadium up there. I mean I get I get some of the points, but it was nice to be able to stay downtown and then walk around

over to the stadium, but I guess you know it's driving is better than getting shot or stabbed so I think the decision was based on you know where their their their thickest fan base was and it was northwest Atlanta that whole you know portion of of the community was was there's it's a big baseball community. So I think they just got a lot more foot traffic was huge success probably I mean I don't know much

about real estate, but it that place is just crushing it where you know when you walked out of the old brave stadium, it was a ghost town after a game where this is like a whole thriving area now, so that's the new thing. Yeah, cities are kind of building metro plexes around professional sports stadiums now to keep people there longer and get more revenue and such. I mean it's a good plan. So you're a former Navy seal. Well, let's skip this.

Let's you just tell me your background. Give me your biography right quick. Yeah, sure. Yeah, dropped out of college to become a Navy seal.

Like a lot of guys got that for whatever reason to get in you kind of real military isn't quite your thing. So I decided to get out very early in my career.

And you know it's you know people always talk about not having regret, but that was like a huge huge regret. I did not want to get out, but it was the right choice for me. So so anyway, I got out, ended up moving back home to Connecticut slash New York area, got ended up working for a bunch of different really great businesses, ended up having a mentor in business for about seven years, who's a very successful multi time founder slash.

billionaire, he took me under his wing taught me a lot and and got a got a CEO job down and here down here in Atlanta. And so by the way, I was in the seals in the 90s. So like I'm 50 right. So it's been a minute.

So around that time about when I got down here, you know, the global war on terror was in full effect. I was running a small software slash services company.

And decided I needed to do something to give back. And I didn't really have my own personal capital. So I came up with this concept of creating a

sustainable giving platform that that became kill cliff. So we've now given over a million dollars, Navy seal foundation. And then I found it or

or ran a few other companies over over the years and sold two of them.

And now I run a venture studio in Atlanta called rule one ventures.

We were really focused on building profitable ventures as opposed to kind of more venture, you know, like, hey, we're going to lose money and

grow at any cost type venture. So right. And what's the, I guess from a strategic standpoint or when you're evaluating somebody's

business before you invest, what are the differences you see there? Like what's the difference between something that seems like it's

going to bleed money for a while and something that's going to what are the key KPIs, I guess that you look for.

Yeah. So we're usually looking at like, is the business plan realistic? You know, you'd be or is there a business? You know, we look at ideas and

ideas to product. We usually try to stay away from things that are fully going concerns. But we're here to help founders build companies into real companies.

So the main aperture that we're trying to fit a decision through is can this business become profitable based on its unit economics and the market that exists. And in, you know, 12 to 24 months.

And so that's usually a yes or no question. It's not a, it doesn't have to make it. But the question is, can it make it? And if it can make it, then we'll take a deeper look at that.

We don't want to run businesses for over 24 months that don't make money.

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