On this episode of the world famous Sofa King Podcast, we talk about the godfather of propaganda, Edward Bernays. Bernays was Sigmund Freud’s nephew, and stewing in that pot of mental manipulation made him a master of the craft. He started as a small-time editor and ended up toppling communist regimes alongside the CIA, getting women to smoke cigarettes, and making bacon a health food. He actually discussed a shadow government that ruled the world by mass manipulation of the populace, way back in the 1920s. He was a member of this shadow government, and even the Nazis learned their craft from him. Visit Our Sources: https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393 https://www.edology.com/blog/marketing/4-lessons-from-behavioural-science/ https://en.wikipedia.org/wiki/Edward_Bernays https://www.apa.org/monitor/2009/12/consumer https://growth.me/books/propaganda/ https://www.npr.org/2011/02/10/133636541/the-business-of-color-company-sets-fashion-trends