Episode 723 | How to Be a Supercommunicator (and Why it Matters as a Bootstrapper) with Charles Duhigg

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 23 July 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 723, Rob Walling interviews Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, about the significance of effective communication for founders. They discuss practical advice on recognizing different types of conversations, techniques for understanding and transitioning conversations, and how to quickly move past small talk in a conference setting. Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. If you need help finding a vetted, senior, results-oriented developer, you should reach out to today’s sponsor, Lemon.io. For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too. Longtime listener Chaz Yoon, hired a senior developer from Lemon.io and said his hire ”definitely knew his stuff, provided appropriate feedback and pushback, and had great communication, including very fluent English. He really exceeded my expectations.” Chaz said he’d definitely use Lemon.io again when he’s looking for a senior level engineer. To learn more and get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. Topics we cover: 2:42 – What’s a “super communicator?” 4:35 – Getting better at being a great communicator 8:10 – Identifying the types of conversations you are having 11:31 – Transitioning between different types of conversations 16:51 – Advice for introverts engaging in deep conversations with new people 22:01 – How to quickly improve small talk 27:22 – Non-verbal communication has slightly different rules Links from the Show: MicroConf Connect Charles Duhigg (@cduhigg) | X Charles Duhigg’s website Supercommunicators by Charles Duhigg The Power of Habit by Charles Duhigg Smarter, Faster, Better by Charles Duhigg Crucial Conversations by Joseph Grenny et. al If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to Startups for the Rest of us. I'm your host, Rob Walling, and this week I speak with
0:04.4	Pulitzer Prize winning journalist Charles Duhigg. Charles writes for The New York Times and New Yorker
0:10.6	magazine and has written three books, including The Power of Habit, Smarter, Faster, Better, and
0:16.4	most recently Super Communicators. I wanted to have Charles on the show, not to cover material from the book
0:23.7	per se, but to figure out how to translate that into why being a better communicator should matter
0:31.0	to you as a bootstrapper, whether you're having conversations at your day job, while you're doing
0:36.6	your side hustle, whether you're doing
0:38.2	sales demos, whether you are talking to folks that you have hired contractors or full-time employees,
0:44.5	or even communicating with your spouse or significant other as you try to navigate the frothy
0:50.4	waters of building your company. Charles is extremely well-sp spoken and has a deep, deep understanding of this topic.
0:58.5	So it was a pleasure to have him on the show.
1:01.8	Let's dive into our conversation.
1:16.5	Okay. Charles Zuhigg, thanks for joining me on the show.
1:17.8	Thanks for having me on.
1:19.6	It's great to find them to meet you.
1:24.9	We were talking offline, and I realized I've read at least two, maybe three of your books, but I hadn't put together.
1:33.3	Sometimes you just don't put together that the author has written all these books. So power of habit, a lot of folks have probably heard of, as well as smarter, faster, better, and most recently, super communicators. And that's what we're here to talk about
1:39.1	today. How to unlock the secret language of connection. And I know there's a lot of listeners
1:43.0	probably listening to this thinking, you know what, I'm a software developer. I'm going to go indie hack my way and build a
1:47.9	solo empire. But you always need to know how to communicate with people. And that's why I wanted to
1:52.7	have you on the show today. Yes. Even if you are building a solo empire, you probably have like
1:58.0	a spouse or a significant other at home. And if you're not communicating well
	...

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