Episode 72: Ryan Seiders - The "YETI" Story, Tarpon Fishing, & Hunting Big Whitetails

Mill House Podcast

Mill House

Wilderness, Sports, Leisure, Education, Hobbies

5 • 973 Ratings

🗓️ 24 October 2022

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roger Seiders was always building and tinkering with things he thought he could make better. It soon became his motto, “If we can’t find what we want, we make it!” And so he and his two kids did. The father started to build fishing rods but found that the clear coat used to glue the thread cracked when casted. He soon produced his own called “Flex Coat." It worked like a charm and became an instant success. Ryan and Brother, Roy, jumped in the game head first. Ryan built a fishing rod and company called, "Waterloo Rods," that he would sell after a few years of traveling the trade shows. The two were passionate fisherman and would end up in the Florida Keys standing on makeshift coolers as casting platforms looking for Tarpon. Their minds couldn't let go with how to improve the caved in Igloo they were standing on and in 2006 after diligent research and design, they launched their own cooler, Yeti, and the outdoor world would never be the same. Over the years we would hang with Ryan and get to know him as he started to compete in The Golden Fly Tarpon Tournament, which he would eventually win with Capt. Rob Fordyce. On today's podcast, he sits with us and talks about his life in a creative family, how his success with Yeti evolved, and the passions he pursues today.... We hope you enjoy...

Transcript

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0:00.0	On today's podcast we visit a good friend who loves to catch Tarpin as much as we do.
0:12.0	He has dedicated a large part of his life to it and ended
0:16.2	up winning one of the biggest events, the 2019 Golden Fly TARPin tournament. As great as he is at this craft, he's even better as an entrepreneur.
0:27.0	Welcome Ryan Cedars, who with his brother Roy brought Yeti to the outdoor industry.
0:34.1	Today we cover the legendary trail of one of the great success stories in business with a company
0:39.3	value of close to $3 billion. Hang on to your hats. This is a good one.
0:47.0	We broke everything. We broke lines, we broke cooks, we broke everything we broke lines we broke cooks we broke rods we broke our minds
0:57.1	we broke marriages we broke the whole thing
1:01.1	We came up the idea of going out that night and chasing girls
1:05.5	and whoever had the biggest pair of pain he's when to pot. I knocked another
1:10.0	arrow and he turned around the other way and I shot him going through the other way.
1:13.4	So I double-lung them both ways.
1:16.2	But it was nothing for us to paddle an air mattress out into government cut.
1:20.0	I got him on.
1:22.0	All right now, we're going to teach him a lesson.
1:25.0	I'm just an old guy that likes to fish. I'm not quitting yet.
1:29.0	And he said, well who the hell do you think you are, Sue App?
1:33.6	And I said, that's exactly who I am.
1:36.9	Life's journey to the grave should not be one arriving with a pretty well-preserved body,
1:42.4	but rather skid in broadside in a cloud of smoke, thoroughly torn
1:46.4	out, thoroughly used up proclaiming wildly, wow!
1:52.4	What a ride.
	...

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