In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America.  Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.  Get the committed, responsive development team that your business deserves.   Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:  4:07 – How directly should I position my product against incumbents? 8:25 – Making and testing changes to your H1 12:22 – Identifying and qualifying niches based on traffic 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS? 20:16 – How a tech stack affects valuations 27:29 – Differentiating between B2B and B2C Links from the Show:  Apply for MicroConf Masterminds before June 12th 2024 Ask a Question on SFTROU Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions Start Small Stay Small by Rob Walling The SaaS Playbook by Rob Walling The Stair Step Method of Bootstrapping Similarweb Vertical SaaS vs Horizontal SaaS - Which is More Profitable? If you have questions about starting or scaling a software business that you’d like for us to cover, please