Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 21 May 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM). Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover: 3:45 – How to navigate acquiring a competitor 6:34 – How to transition the newly acquired customers into your product 9:58 – HIPAA compliance for a bootstrapped MVP 13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM) 19:01 – How do I find a developer co-founder? 28:03 – Can I find data on SaaS app store spending? Links from the Show: MicroConf Mastermind Program TinySeed MicroConf Connect The SaaS Playbook by Rob Walling Start Small Stay Small by Rob Walling If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	Is your outsource development team dropping the ball?
0:05.4	Maybe you've worked with a team that just couldn't grasp your vision and needed constant
0:09.8	oversight because they weren't thinking strategically.
0:12.7	Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls
0:17.2	across massive time zone differences to get alignment.
0:20.6	And in the end, they delivered
0:21.7	a sluggish app with a frustrating UI that didn't come close to the solution you had envisioned.
0:26.8	If any of that sounds familiar, you need to reach out to our sponsor. Dev Squad. DevSquad provides
0:31.9	an entire development team packed with top talent from Latin America. Your elite squad will
0:36.5	include between two to six full-stack
0:38.4	developers, a technical product manager, plus specialists in product strategy, UIUX design, DevOps,
0:44.9	and QA all working together to make your SaaS product a success. You can ramp up an entire product
0:50.5	team fast in your time zone, and it rates 75% cheaper than a comparable
0:55.3	U.S.-based team. And with DevS. Squad, you pay month to month with no long-term contracts.
1:00.5	Get the committed, responsive development team that your business deserves.
1:04.6	Visit devsquod.com slash startups and get 10% off for the first three months of your
1:09.8	engagement. That's devsquad.com slash startups.
1:16.2	Have you ever looked at a schedule, say, of a recurring publication, maybe it's a launch
1:21.5	deadline, a date that you have to submit a manuscript by, or push your code to production, launch anything, and realized
1:31.0	I thought that was next week.
1:33.3	That's actually tomorrow.
1:35.4	Well, that's the situation I found myself in late yesterday when I realized that I thought
	...

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