Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 30 April 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers. Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io. The time from your request to getting a candidate is just 48 hours. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. They only provide senior devs, with an average of 7 years' experience. Their talent pool covers more than 300 dev languages & frameworks. Your hire comes with a zero-risk, replacement guarantee. Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover: 2:00 – Strategies for finding your first users when you don’t have an audience 10:42 – Positioning yourself to compete well against others 12:25 – Jumping into SEO before having a product 18:42 – Exporting No Code projects 24:15 – Choosing between a vertical or horizontal product spinoff 33:55 – Building a B2P, “business to prosumer” product 42:53 – How to make lower pricing tiers work outside of B2B Links from the Show: MicroConf Connect Ruben Gamez (@@earthlingworks) | X SignWell TinySeed Bubble MicroConf YouTube channel State of Independent SaaS Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek) Sticky Castos...

Transcript

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0:00.0	Welcome back to another episode of Startups for the Rest of Us.
0:02.7	I am your host Rob Walling, and this is the podcast for Bootstrapped
0:05.9	and mostly Bootstrap founders to change their lives through entrepreneurship.
0:10.0	This week, I have fan favorite Ruben Gamas back on the show,
0:13.5	and we talked through several listener questions, really good listener questions this week,
0:17.9	and I'm not just saying that.
0:19.8	People sent in video and audio
0:21.6	asking questions like, so if I build a SaaS with no audience, how do I find people to talk to?
0:27.3	If I build in no code, should I be concerned that I can't export my code? Thoughts about going
0:31.8	horizontal versus vertical, building a prosumer SaaS, and more. Before we dive into that, you should check out MicroConfConnect
0:40.1	at microconnect.com. This is our online community and forum. We host it in Slack, and we're approaching
0:46.5	7,000 members. They're bootstrapped and mostly bootstrapped SaaS founders. Recent conversations in
0:53.4	Connect, including a debate about magic
0:55.8	sign-in links, how long you should spend diving into an niche before deciding on the product
1:01.0	offer, how to safeguard your product from misuse during free trials, at what point in your journey
1:06.1	should you invest in a conference booth, and more. It's a vibrant and highly moderated community,
1:12.0	very high signal to noise.
1:13.6	If you're looking to find and hang out with other misfits,
1:17.8	like you and I, head to microcomf connect.com.
1:21.5	And with that, let's dive into listener questions.
1:34.5	Ruben Games, welcome back to start up to the rest of us.
1:35.2	Thanks.
	...

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