Episode #69: Jason Hobson
Regenerative Agriculture Podcast
AEA Marketing
4.7 • 546 Ratings
🗓️ 4 May 2021
⏱️ 47 minutes
🧾️ Download transcript
Summary
Jason Hobson is one of the initial Regenerative Agriculture Consultants at AEA, working alongside John Kempf in the early years and becoming the Chief Executive Officer in 2015. Jason joined AEA in 2011 and quickly became the lead consultant for larger scale operations, building relationships with distributors and other partners along the way. He gained his knowledge of soil fertility and plant nutrition through hands-on experience, developing a passion for agronomy and regenerative practices that fuels him today.
Throughout their conversation, Jason and John discuss:
- How one Wendell Berry book would change Jason's career path forever.
- AEA's approach to nutrient and crop management, how it differed from conventional wisdom.
- Highlights from the last decade of working together: organizational victories and new agronomic discoveries.
- Jason's thoughts on the "layering of silver bullet solutions" and how farms can degrade in search of a cure.
- Common themes among growers and organizations that have seen success while working with AEA.
- The fallacy of nitrogen and other limiting factors for healthy crops.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi friends, this is John and this is the regenerative agriculture podcast. Thanks for coming back. |
| 0:05.8 | This is the place where we talk about the agronomic science and the cultural management practices that regenerate plant health, soil health, and public health. |
| 0:15.8 | In this episode, I have a guest who I've had the very good fortune of spending a lot of time with |
| 0:21.8 | and learning about regenerative agriculture science together over the last decade. |
| 0:26.5 | It's Jason Hobson, the CEO of Advancing Eco Agriculture. |
| 0:30.6 | Jason and I worked together in consulting and agronomy work for the last 11 years, |
| 0:35.8 | and we've had lots of adventures together. So, |
| 0:37.8 | Jason, thanks for joining me here. Thanks, John. Thanks for having me. It's great to have a chance |
| 0:42.7 | to come on the show. Jason, can you provide a little bit of context for our listeners, |
| 0:51.4 | the background that brought you to agriculture and then to your work with AEA and the scope of your |
| 0:57.6 | work with AEA. Sure. Well, I guess my journey in agriculture started when I was in college. |
| 1:03.7 | I grew up in the suburbs of Indianapolis, not anything to do with agriculture. My parents were |
| 1:08.2 | teachers. My grandparents on both sides |
| 1:10.9 | that all grown up on farms in Indiana here, but they moved to towns at various points, right, |
| 1:15.9 | in the last 50 years or so and got jobs and things like that in town. And my parents |
| 1:23.0 | were teachers in Indianapolis area. I was at Indiana University studying religion. I was studying |
| 1:29.1 | ethics. I was planning to go to Harvard. I was going to go to Harvard and get a PhD in ethics |
| 1:34.3 | and had everything set to go to there. And in the fall of my senior year of college, somebody |
| 1:40.9 | handed me a Wendell Berry book. I read that book and read everything |
| 1:45.3 | else he wrote and decided I need to, you know, find a way to get into agriculture. And working in |
| 1:51.4 | ag, you know, for the last, you know, 25 years, it seems like that that calling to the land |
| 1:58.6 | and to farming is in so many people at almost, I'd say, genetic |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from AEA Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of AEA Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.