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Back to Work

Episode 68: The Black Queen is Killing Me

Back to Work

5by5

Business, Society & Culture, Barriers, Dan Benjamin, Careers, Communication, Merlin Mann, Creativity, Work, Productivity, Constraints, Technology

4.72.3K Ratings

🗓️ 21 May 2012

⏱️ 74 minutes

🧾️ Download transcript

Summary

TOPIC: Incentive, Inspiration, and Motivation

This week, Dan and Merlin are inspired to talk about the incentive and the motivation to make something.

Inspiration is marketed as something you're missing, but it has a short expiration date, and if you're more scared than uninspired then it doesn't matter how many pieces of candy you're offered. And what do you do if selling bottled water cozies affects your intrinsic motivation to make them?

Well. It's complicated. As usual.

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This episode of Back to Work is sponsored by our friends at Smile and MailChimp.

Transcript

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0:00.0

Are you having a tweet? Are you making a tweet?

0:03.0

It already did it. It sent out the push notification.

0:06.0

Oh. Oh.

0:08.0

Okay.

0:09.0

The five-by-five account tweets and then the push notification.

0:12.0

It likes to be heavily automated, Dan.

0:13.0

It goes out.

0:14.0

Do you do that one of the X-10?

0:15.0

You got your whole house wired up?

0:16.0

Oh, no, no, no.

0:17.0

I did have one of those, but I could never get it to do what I wanted.

0:20.0

That seems like the kind of thing where it would get very dystopic,

0:23.0

very quickly for me.

0:24.0

Where I would be fighting my lamps very, very quickly.

0:27.0

No!

0:30.0

Fighting my lamps.

0:32.0

Already, we have a title. We're done.

0:35.0

Have a good week.

0:36.0

I love you.

0:37.0

See you next week.

0:38.0

Button it up.

0:40.0

Back to work.

...

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