Anytime you count on luck, you count on being early to a market, you count on shooting the gap

and being there just at the right time as the technology catches up. That's not a great path. It's not

repeatable. If you want to go for one in a million and buy a lottery ticket, you can do that, right?

That's the venture-funded path. But trying to be a bootstrapper and rely on luck is super dangerous.

It's started for the rest of us. I'm Rob Walling. I'm your host. As I have been for the past 13 some odd years, 670-ish episodes. Funny story,

episode 666 came out just a few weeks back. And of course, there were the requisite jokes and,

you know, death metal memes on Twitter, which I thought was super fun. And just a few days after

666 came out, it really wanted to be the final episode because our RSS feed stopped updating.

And when 667 came out, which was the episode where John Warlow and I talked about building

SOPs and increasing the value of your company, it wasn't appearing in most podcast apps.

And so I spent a day or two troubleshooting.

And after, I mean, it was, I said five hours on Twitter, it was more like eight, nine, ten hours back and forth.

We had this really old system that was set up kind of before podcast hosts,

because traditionally these days you would just use their feed URL, but we've been around

since before there were podcast hosts. And so although we host with Castos, we were not using

their feed URL. And so eight, nine, ten hours later with support from our old provider,

I just decided that we should pull the plug and move our way over to fully embrace the Castos ecosystem.

So a day or two later, we were all set up and now everything's in one place and cashed and

you know, handled by the trusty folks over at Castos.

But it was quite a journey.

It's that, it's that moment in your startup

where you think to yourself,

...