Episode 664: The REAL Reason Your Content Isn't Landing Or Creating Engagement w/Brandon Lucero

The Mind Your Business Podcast

James Wedmore

Business, Entrepreneurship, Management

4.9 • 1.8K Ratings

🗓️ 4 March 2024

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode is a deep dive into all things messaging, content and how to talk like a powerful authority and thought leader! This is a HUGE topic for myself and all entrepreneurs, which is why I'm excited to have my good friend Brandon Lucero back on the podcast. Brandon is one of the very best in the world at this copy stuff, and not just at doing it, but with teaching it to others. So listen closely, because Brandon is revealing the REAL reason your content isn't landing or creating engagement in this super powerful episode!

If you'd like to learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have, you'll want to check out Brandon's free 3-day live experience, Master Your Profitable Messaging, happening March 18th, 20th and 22nd at 10 PST. To register now and reserve your spot, all you have to do is go to www.jameswedmore.com/messaging!

We want to know what resonates the most with you from this episode! Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us, @jameswedmore and @iambrandonlucero.

In this episode you'll hear:

The number one place where people are going wrong with their messaging in 2024
What the difference is between a problem and a mistake, and why it's so important to remember this when you are creating content
Why Brandon always looks at the behavior of buyers when determining what their symptoms really are
The reason that the language you use is key and specific questions that will help you go deeper to get the info you need for creating effective content
How learning to become a better teacher allowed Brandon to make more money
Why we both agree that buyers have moved beyond just needing to "know, like and trust" to purchase your products and services
How creating effective content boils down to the subconscious automations that we all have
Our biggest pet peeves and the huge mistakes people are making in their copy and content right now
Why you need to understand that content is EVERYTHING and what you can expect to gain when you attend Brandon's upcoming 3-day live workshop

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/664

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, I'm James Wedmore, and with 13 years online, I've built my business to over 9 million dollars in sales per year.
0:13.2	And this is the first non-business
0:15.8	business podcast that shows you
0:18.4	how to apply the principles of spirituality, energy,
0:21.5	and mindset to create true and lasting success all from the inside out.
0:27.0	This is the Mind Your Business Podcast. your business podcast. All right, ladies and gentlemen, I am here in the studio in IRL in real life.
0:41.2	In IRL, I guess the I is in for that in real life with Brandon Lucero
0:46.9	Brandon how you doing buddy I'm good well for explaining the whole I yeah you know I want to keep you in the loop with what the cool kids are saying.
0:54.0	Welcome back. Very excited to have you here and have you in person because we're going to do a deep dive
1:01.5	today into a lot of things around messaging, around content, about how to talk
1:08.1	like a powerful authority and thought leader.
1:11.6	This is such a huge topic for me. I think you are one of the best in the world.
1:16.4	Oh, thanks man. At this, not just at doing it, but at teaching it. I think you are the best at it.
1:21.8	And when people see you in action, it feels like a
1:25.2	magic show because it's such an amazing thing to experience, right? When someone's sitting there
1:30.9	for how long years and they can't put towards what they do in a way that a complete stranger or a group of strangers on the internet will say that's me.
1:40.6	That's what I need right there and you're able to do that in minutes with people and
1:44.2	that's what you do and so awesome so thank you for coming back on the show I
1:48.0	have so many questions and so many areas we talked a bit before the show
1:52.1	about the areas we want to go on but
1:54.1	where do you want to start with all of this what's on your mind right now?
1:56.9	Well you know I think when I look at a lot of our students and their issues. The number one area where most of them are kind of
	...

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