On this episode of Newt's world, my guest today is a political scientist and

consultant who has advised two presidents, a vice president, two cabinet members, five senators,

and three big city mayors on their races.

During the past several years he's worked in six countries and has won more than 15 competitive election campaigns.

He's joining me today to discuss his new book,

Beat the incumbent proven strategies and tactics to win elections, where he offers message

strategies that have won elections that were thought to be unwinnable and change the

course of history. I'm really pleased to welcome my guest Dr. Lewis

Perron. He earned a PhD in political science from the University of Zurich and

Switzerland. In addition to his global political consulting work, he also currently teaches a course

in political marketing at the Institute for Political Science at the University of Zurich.

Lewis, welcome and thank you for joining me on New Swirl.

Thank you Mr Speaker. I'm honored to be here.

Talk a little bit about how you first got interested in elections.

Well, ever since I was a teenager, I felt very strong and passionate

about elections and I actually always thought that I would want to run myself. The only problem was that Switzerland is just so boring. I mean Swiss politics is really boring, which probably serves the country really well, but I was young, I wanted to travel and live an international life.

So I got a master degree in Washington, D.C. at G.

And that's actually where I found out that the role behind the scenes is just as fascinating, but allows me to travel internationally.

So I came back from D.C. to Switzerland with the idea, hey, I want to be a political consultant.

You have a political science degree in Geneva.

Then you have a graduate school of political management of George Washington University,

and then you had a PhD in political science at the University of Zurich. So you've really had a sort of

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