Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 14 February 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages. Topics we cover: 2:02 - Competing against a nonprofit as a startup 4:11 - The trend of bigger companies building more projects in adjacent verticals 8:03 - Incorporating as a Delaware C Corp 9:57 - Bootstrapping a spinoff startup from a dev agency 14:27 - How to go to market when solving a latent pain 19:09 - How to validate step 1 app marketplace businesses 22:19 - Driving traffic to an idea validation landing page Links from the Show: SaaS Playbook The Elephant in the Room: The Myth of Exponential Hypergrowth Episode 442 I Corporate Structures and How The Choice You Make Now Can Impact You Years Down The Line Stripe Atlas How to Get Your First Hundred Customers for Your SaaS Product Traction: How Any Startup Can Achieve Explosive Customer Growth If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	So in my opinion, while I hate saying, well, you should just build it. In the cases of a lot of
0:06.3	these smaller products that you're trying to get into the marketplaces, I think that building
0:10.8	it first without doing a ton of validation is probably the way to go. It's to act quickly,
0:14.9	get something, test it. Now, realize that it may fail and you may have wasted that time.
0:20.3	And that's validation that it was a bad idea.
0:22.9	The problem with building without validating is usually building takes, what, six months,
0:27.0	12 months.
0:28.0	Heaven forbid people spend 18 months sitting in a basement building,
0:31.1	and they've pissed away all that time when they could have done some validation, right?
0:35.3	And it quickly got in a signal of whether it's going to work or not.
0:53.2	Welcome back to another episode of startups for the rest of Us. I'm your host, Rob Walling,
0:57.4	and in this episode, I'm going to answer listener questions. We have a great backlog of questions.
1:02.4	I'm going to work through as many as I can today. Before we dive into the first question,
1:06.1	I wanted to let you know that my fourth book is complete. It's called the SaaS playbook, build a
1:11.5	multimillion dollar startup without venture capital. It's not solely focused on bootstrapping.
1:16.6	You can raise a little bit of money. It's just not going down the venture track. It's all the
1:20.4	things I talk about here on this show and at microcomf and through Tiny Seed. If you want to learn
1:25.8	more about the book, see what I cover inside,
1:29.0	read through the table of contents, download a couple sample chapters, head to sassplaybook.com.
1:34.3	I'll be running a Kickstarter for the book in the next few months, and if you want to be
1:38.3	notified, you can sign up for the email list at sassplaybook.com, or better yet, head to
1:43.1	startups for the rest of Us.com
	...

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