Episode 646.5 | Bonus Episode: A Big Change to MicroConf

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 2 February 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this bonus episode of Startups For the Rest of Us, we realized that we have never talked about the refocusing of MicroConf US and MicroConf Europe and growing our extended hallway track to focus on helping founders build more connections. Since we started the event in 2011, we've done 35 of them now. The feedback we've always gotten is that the hallway track is the best part of MicroConf, and the speakers are an excuse to get us all in a room so that we can meet one another and build those relationships. After Covid hit, we decided to take a chance and adjust our traditional format. We cut down the number of speakers and focused more on additional ways to grow the hallway track. In MicroConf US - Denver - this April, we’re at 5 speakers. All the rest of the time is spent doing activities and connecting with other founders, including through offsite adventures, roundtables, workshops, etc. Finally, we’ve also introduced Founder by Founder, which is like speed networking. We set a seven-minute timer and encouraged everyone to talk to someone they don't know and introduce themselves. Whether it's at the workshops, the offsite adventures, or Founder by Founder, we've found getting out of your bubble and connecting with other founders has been an extremely valuable change and a shift to the way that the MicroConf in-person events happen. Head over to Microconf.com/events to see all of our events happening this year.

Transcript

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0:00.0	Welcome to this special bonus episode of Startups for the Rest of Us.
0:03.3	This is a Thursday drop. It's a 0.5 episode, which we've used historically to have episodes
0:09.4	that are maybe outside the timeline of the main feed, outside of the canon, if you will,
0:15.0	of startups for the rest of us. This episode came about because of a conversation I was having
0:19.1	with producer Xander, and we were talking
0:21.5	about the dramatic overhaul of microconf, the in-person event specifically that we've done
0:28.9	over the past couple years. And we both realized that we've never come out and talked about
0:33.8	kind of the refocusing of microcomf U.S. and MicroConf Europe on our expanded or
0:40.3	extended hallway track that we have dramatically shifted the event to focus on connection between
0:46.8	founders. And since we started the event in 2011 and we've done 35 of them now, I believe,
0:53.0	the feedback we've always gotten is the hallway
0:54.6	track is the best part of MicroConf. And the speakers are an excuse to get us all in a room
0:58.7	so that we can meet one another and build those relationships. And after COVID hit, we decided to
1:04.6	basically gamble to take a chance and to adjust our traditional format. So when MicroConf first started
1:10.7	in 2011, we had 12
1:12.4	speakers over two days. And we quickly moved that down to nine speakers over two days. Still a lot of
1:18.1	content. And you could meet folks in the morning for breakfast or at lunch, and then there were some
1:22.1	evening gatherings. But in 2022, in Minneapolis, we cut the number of speakers down to six, and then MicroConf Malta,
1:30.7	which was just a few months ago, we cut it down to four. And we got some feedback that four might be
1:35.4	not enough. So I believe at this point, we're at five speakers for MicroConf in Denver here in April.
1:41.3	And the reason I wanted to say this on the podcast is I think if you've
1:44.2	attended a microconf in the past and you feel like that's no longer what you need or you don't
	...

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