The Star Products are arriving at the 14th Annual Trader Joe's Customer Choice Awards.

Let's go down to the red carpet with Ryan Seacrest.

We don't have a budget to hire Ryan Seacrest.

I think we should just start with the ceremony.

Okay then, let's go inside Trader Joe's.

From the Trader Joe's mother ship in Monroe, California, I'm Tara Miller, Director of Words and Frazes and Clause's.

And I'm Matt Sloan, the Marketing Product Guy.

And from Trader Joe's East Coast Office in the old United shoe machinery building in Boston, Massachusetts,

this is crew member John Bastelon.

Obviously we're all crew members, but you're also Trader Joe's President of Stores.

Yes, and we all know that titles that Trader Joe's are really for our parents to use at cocktail parties when they're playing cards with friends.

But yes, that's true.

As you know, every year we ask our customers to share their must-have products across a bunch of categories.

And our team has been tabulating the votes non-stop.

So we're ready to announce the winners of the 14th Annual Customer Choice Awards.

I'm just so, so excited and glad to hear from customers what they think are our greatest products.

You know, it's funny, Matt, when I vote, I try to influence with my favorite products that I really want to stick around.

For instance, Green Tea with Pomeranian Blueberry, I vote for that in beverages, and it may be the only vote that it gives.

But, you know, hoping to influence somebody somewhere.

Your beverage choices, you were not the only one who voted for that.

Can I ask about one more product, sorry, I didn't know that. God, how did the canned smoked trout fillets do?

I don't think it even registered a blip.

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