Episode 6: Behind the Scenes of Our Most Successful Launch to Date

Plenty with Kate Northrup

Kate Northrup

Personalfinance, Self-improvement, Entrepreneurship, Nervoussystemhealing, Education, Womensempowerment, Wellness, Pleasure, Metaphysics, Spirituality, Abundance, Embodiment, Productivity, Timemanagement, Business

4.8 • 697 Ratings

🗓️ 25 October 2016

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, we dive into our most successful launch and share exactly how we did it. We cover what we did different from previous our launches, the tools we used, how we promoted this launch and so much more. Most importantly, we discovered that you don’t always have to be churning out something completely new, and that the content you have created previously can still be very for your customers today! Show notes and links for this episode can be found at www.katenorthrup.com/podcast.

Transcript

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0:00.0	Hi, I'm Kate Northrop.
0:03.2	And I'm Mike Watts.
0:04.3	And we're partners in life, love, and business.
0:07.2	Welcome to the Kate and Mike show, where we share insights and interviews on entrepreneurship, relationships, parenting, self-actualization, and making a life not just a living.
0:25.5	Welcome back to the Kate and Mike show. This is Mike Watts.
0:32.2	And I'm Kate Northrop. And we're really excited that you're back. So today, we are going to dive into our most successful launch that we just did a couple months ago. Last episode, if you didn't catch that,
0:38.6	we talked about what a launch is and what are the five key ingredients that you need to consider
0:43.4	before launching something into the world. And in this episode, we are going to tell you what we
0:48.9	launched and exactly how we did it. So this was for a course that we have called the money love course. And this course is a deeper
0:58.1	dive into the material in my book, Money, a Love Story. And it helps people to get a better mindset
1:04.2	around their money and then learn how to make more money, how to get out of debt in a way that
1:08.6	actually feels good, and then how to become a
1:11.4	masterful money manager. It's an online course delivered in four modules, and we launched it
1:17.0	in August. So there were a couple different aspects to the launch. Mike, do you want to talk about
1:22.9	what the different things were that we used? Sure. This was actually a course that was created originally in
1:29.5	2013, right? Is it? Yeah. Yeah, it was right before your book came out. So Kate's book came out,
1:35.6	Money a Love Story. September 10th of 2013 was the official like birth date of the book. And we
1:42.5	launched this course before the book came out because people
1:45.3	kept asking about information regarding the book or tools and techniques they could use as
1:50.2	it was getting closer to the book launch. So we decided to go ahead and actually put a course
1:55.1	together. So it's been, this is now the fourth time we have brought it to the market. And then we took two years off, I believe.
2:02.8	Is that right? So we took two years off between the last time it was sold and then recently
	...

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