Welcome back. It's started for the rest of us. This is episode 592, where we're going to dive into nine

tactics for amazing customer support. If you recall, this is an experimental format where Cody Deval,

the founder slash acquirer of keeping, which is a help desk tool, he came on the show last week,

and we dug into his story of coming to microcom in 2019 and later acquiring keeping through Effie International.

And he's been running that ever since. And so I'm bringing him on the show today purely for the

tactics, the tips, the tricks, the dues and doubts of amazing customer support. So without

further ado, let's dive into my conversation with Cody Duvall.

Cody, I think you are the first guest on startup for the rest of us to have ever made his first and second appearance seven days apart.

All right.

Excited.

Congratulations.

Thank you, Rob.

This is great.

Well, you know, as people just heard in the intro, this is an experimental format. And I realize that a lot of the founders that I interview have this subject matter expertise

that you gain through osmosis of running or building an app in a space. And I remember when I was

running Hit Tail, which was an SEO keyword tool, early on, I acquired it, revamped it, started marketing it.

People started asking me, well, how do I do SEO? And what should I do with this? And I was just like, it's a tool. Go use it. Like, I don't know. Whatever.

I mean, I know how to do SEO, but I'm not your coach. And I started realizing, oh, so much of the

value is the knowledge that's in our heads, you know, of whether practices for email, whether it's running a support tool like keeping and having a lot more knowledge and a lot more exposure to a lot of, I'd say, probably

successful customer support experiences and you've probably seen some that, you know, aren't great.

So that's why we're here.

Yep, that's exactly right. Yeah, I'm an operator of a tool that empowers teams to provide customer support to their customers.

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