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Startups For the Rest of Us

Episode 591 | Acquiring and Scaling in a Crowded Space

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 22 February 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

In Episode 591, Rob Walling chats with Cody Duvall about his story of acquiring and growing Keeping in a really crowded space of help desk and customer support tools. The topics we cover [4:34] Launching into a crowded market [8:00] Keeping's sales process [10:01] Background on acquiring Keeping [14:53] Outsourcing a team to rewrite the codebase [20:03] Migrating customers [24;01] Challenges with building in a established category [26:09] Hitting product-market fit [28:30] Applying for TinySeed Links from the show Keeping Cody Duvall (@codee) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

If you can believe it, it's another episode of startups for the rest of us.

0:03.3

This is a show where every week we cover topics related to building and growing startups

0:07.0

using an ambitious yet sustainable approach.

0:10.2

This is where we talk about building real businesses with real customers who pay us,

0:14.2

real money, and we seek freedom, purpose, and relationships.

0:17.8

Thanks so much for joining me again this week.

0:20.1

Great conversation with

0:21.7

Cody Duval. He is the founder slash acquirer of a support app, a customer support app called

0:28.4

Keeping. And I'm doing something a little different over the next two weeks. It occurred to me

0:34.4

that the last time I did a really tactical kind of tip-oriented learning

0:40.1

episode, several people tweeted me and actually a couple wrote in saying, you should do more

0:44.8

of those. Those were like the early days of startup for the rest of us. And of course, I want to have a mix.

0:48.1

I want to have a balance of different episode types. So what we're going to do over the next two weeks

0:52.5

is today we're going to hear Cody's story of acquiring and growing keeping in this really crowded space of

0:59.1

help desk tools, customer support tools. And then next week, we're going to hear from him on nine

1:05.2

tactics for amazing customer support. Because obviously Cody running an app with a bunch of

1:10.4

customers doing customer support, he sees the do's an app with a bunch of customers doing customer

1:11.3

support, he sees the do's and don'ts. He sees the strategies and tactics that win and those that

1:16.1

are pretty big mistakes. So I'm excited for this format, and I think it's something I'm going to

1:20.6

consider doing with additional guests in the future. Because someone running an app that

1:25.4

sends a lot of email or that helps people do customer support,

1:29.2

they probably know a lot more about sending email and doing customer support than most of us do as generalist founders.

...

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