Episode 586 | Mastering Customer Interviews with Michele Hansen

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 18 January 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing to Jobs to Be Done framework Links from the show Deploy Empathy: A practical guide for talking to customers Software Social Episode 524 | Bootstrapping a Commodity SaaS Michele Hansen (@mjwhansen) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	In this week's episode of Startups for the Rest of Us, I talk with Michelle Hansen.
0:04.6	She's the co-host of the podcast Software Social, a bootstrapped entrepreneur who has grown
0:10.1	her SaaS to north of $1 million with her co-founder.
0:14.4	And she's written a book about mastering customer interviews.
0:17.7	It's called Deploy Empathy, a practical guide to interviewing customers.
0:21.4	It's a really good book. I'm going to be honest, her experience, learning, and then practicing
0:26.8	customer interviews is pretty unique. And you can tell in the book that this is not just another
0:33.2	book about, you know, doing jobs to be done, customer development interviews. She has a very unique take on it.
0:39.2	And I think you're going to enjoy it.
0:41.0	Even if you're concerned or scared about doing customer interviews, you don't have much interest
0:44.3	in them.
0:44.6	I think this conversation is going to be enlightening.
0:47.6	You can go to deployempathy.com.
0:49.9	If you want to check out all the ways, you can buy the book and, you know, learn more about
0:53.6	Michelle.
0:57.0	And, of course, you can check out her podcast, software, social.
1:00.5	So without further ado, let's dive right in to my conversation with Michelle.
1:11.8	Michelle Hanson, thanks for joining me on the show again.
1:13.5	Thank you for having me back.
1:18.0	Folks might recall episode 524 of this very podcast.
1:20.5	It was called bootstrapping a commodity SaaS, where you and your husband, Matthias, came on and talked about your trials, tribulations, and victories with Geocodeo.
1:29.3	Yeah, that was about a year ago or two?
	...

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