And it was striking some of the conversations, you know, just hearing like, you know, I'm in my 50s or like early 60s and I just don't like my job and I've kind of moved from one service job or one construction job to the next.

And, you know, my boss is this and that. And I dread Sunday nights. You know, it's just such a different world. I'm not there anymore.

And the reason I'm not is because I didn't have

to ask someone permission to basically become an entrepreneur. Welcome back to start up for the Rest of Us.

I'm Rob Wallin.

Every week for more than 11 years, we've been putting out content on this podcast feed to help software entrepreneurs.

These days, it's a focus on SaaS, but frankly, it's anyone who's trying to build an ambitious startup, an ambitious software

product to change their lives or the lives of those around them.

Something I've said in some of the intros of this show is that you should be building

your business instead of your slide deck and that revenue is the best slide deck that

if your revenue tells a good story you don't need a

fancy slide deck you know if you did want to go raise money and frankly revenue solves all

problems and today i'm doing a solo episode a rob solo adventure as i tend to call them and i'm going

to be covering three topics today the first is permissionless entrepreneurship. The second is why you

probably shouldn't become a media company if you're starting a SaaS. If you already have an

audience, great. But if you don't, one of my most popular tweets ever is about not building an

audience first if you don't already have one that there's so many other and better ways

to drive customers for your SaaS.

And then the last one is just a fun little anecdote

about don't build what your customers are asking you for,

build what they actually need.

So the first topic, the permissionless entrepreneurship,

...