Episode 571 | Deciding When to Move on to Your Next Idea

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 12 October 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode 571, Rob Walling chats with Peter Suhm about moving on from WP Pusher and Branch. We also dive into how he came up with the idea for Reform and his process for validating the idea with a landing page before building. The topics we cover [1:28] Intros [2:48] Default alive and selling Branch [8:15] Changing customer behavior is hard [12:25] Struggling through customer interviews from a small studio [16:20] Thinking through all the options and deciding to keep going [18:45] Moving from a list of requirements to a form builder [27:23] Building a high-quality MVP, starting with a landing page [34:52] Entering a big, horizontal, crowded space Links from the show Branch - Automated deployments for WordPress Reform - Hosted forms. No code required. Start Small, Stay Small Obviously Awesome - How to Nail Product Positioning so Customers Get it, Buy it, Love it Peter Suhm (@petersuhm) | Twitter If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

Click on a timestamp to play from that location

0:00.0	It's startups for the rest of us. I'm your host, Rob Walling. This week, I talk with Peter Sum.
0:05.0	He's the founder of Reform.app, which are clean forms on brand. You might know Peter from the
0:12.3	Out of Beta podcast that he co-hosts with Matt Wensing, or you may have seen him at a microconf.
0:19.0	He's also the founder of WPPusher and branchci.com.
0:24.3	These are two apps that he has just announced that he has sold.
0:28.3	He has an exit under his belt,
0:30.0	and he was part of the inaugural batch of Tiny Seed back in 2019.
0:35.5	So today we catch up with Peter to talk through his thought process of moving on, in essence,
0:40.7	from WP Pusher and Branch to reform.
0:43.2	Now, when we recorded this, he had not sold them yet.
0:47.0	So you'll notice we don't specifically address that, but we do talk through thinking through
0:51.4	moving on.
0:52.7	And it's how far do you push something before you decide to move on?
0:56.4	We talk about his involvement with Tiny Seed and, you know, how that has impacted his,
1:01.0	not only his decisions, but, you know, his progress over the years.
1:03.7	And then we talked through reform, how he came up with the app, started working on it,
1:08.1	what the launch was like, and the difference that he saw the night and day difference he saw with Reform versus Branch. It's a great conversation. I hope you
1:15.4	stick around for it. Let's dive in.
1:39.8	Peter Sum, part of Tiny Seeds First Batch, the co-host of The Out of Beta podcast with our mutual friend Matt Wensing, and you are building reform.com.
1:41.9	Welcome to the show. Thank you.
1:44.4	We're going to talk through some fun things today, sir.
1:47.3	And what I like is that you emailed me, what, a month ago?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.