Episode 57: Trader Joe's Wine Wonderings

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 7 November 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wine makes people nervous. We get it. But it doesn’t have to be that way. Like the rest of your TJ’s shopping experience, we think buying wine should be a fun and feel like an adventure. So, when you go to your neighborhood Trader Joe’s looking for a bottle of wine, and you don’t know exactly what you’re looking for… don’t panic! There are knowledgeable Crew Members there who can help. They taste the wines, they know which wines taste great with which foods, and they’re always happy to make suggestions. We had the opportunity to chat with a couple of those folks, who shared bunches of information about how we approach wine at Trader Joe’s. Have a listen, then head to your TJ’s and find the ideal bottle of vino for that party next weekend, a gift for a special someone, or dinner tonight!

Transcript (PDF)

Transcript

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0:00.0	Are you nervous?
0:01.1	Well, this is our 57th episode, so not really.
0:05.2	Because we're talking about wine.
0:06.8	Oh, right, right.
0:08.2	And wine does make people nervous.
0:10.6	Now, our goal in this episode is to help people
0:13.3	to help customers overcome insecurities about wine.
0:17.5	Exactly.
0:18.0	So if you worry that you'll sound silly when you ask for a bottle
0:21.8	that you'll mispronounce something, or you might think,
0:24.8	ah, what if I order a shabli when I really want a shard nae?
0:28.4	And to that, I say a shabli is always a shard nae,
0:32.0	but not every shard nae is a shabli.
0:34.6	OK, see, this is exactly what I'm talking about.
0:36.4	This is the kind of info that we're
0:38.1	going to share on this episode.
0:39.7	And along the way, we'll recommend some wines you might like.
0:43.1	Ready?
0:44.2	Let's go inside, Trader Joe's.
0:46.5	I'm Tara Miller, director of words and phrases and clauses.
0:58.4	And I'm Matt Sloan, the marketing product guy.
1:01.2	When it comes to feeling embarrassed
	...

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