Welcome to the Jewelry District, a podcast by J.C.K.

Today, Rob Bates and Victoria Gamowski talk with Scott Latchett, partner and president of research and strategy at PSFK.

Hey, everyone, welcome to the jewelry district.

This is Victoria Gimelsky, editor-in-chief of JCPay and J-CK and J-C-Online.com.

Calling in from good old L.A. and I'm with... Rob Bates, news director of J-CK and J-CKOnline.com, calling in from good old NYC. Good old NYC. You know, just before I joined this podcast, I did a panel discussion for NYC Jewelry Week. I don't suppose you've been keeping up with any of the virtual or physical events happening this week. And I just did

a big conversation around watches, which they've never had before in jewelry weeks. So it was good.

It went well and it was pretty chatty. Again, I'm a big fan of sort of as informal as you can get.

Anyway, there's a lot going on. There's a lot to

talk about. And our next guest is he's not a jewelry person, not a watch person, but he's someone

who I've followed for many years. His name is Scott Latchett. He's a partner at PSFK, also the

president of research and strategy there. PSFK is an organization that was founded in 2006.

When I lived in New York in those years, I met its founder, Pierce Fox, when they were just

getting off the ground and was always fascinated at what they did.

Scott recently, I had a conversation with him for a piece I did for the New York Times,

and he described himself as a near futurist.

So they're really looking at emerging trends and so much of

their focus lately, and we can talk to Scott about this, is the future of retail. I just sat through

a future retail virtual event that they did a couple of weeks ago, I think, but there was so much

interesting conversation around, you know, everything, the future of content, the future of

digitalization, Omni Channel, everything you could think about. And Scott really knows so much

about what we should be thinking about. So we wanted to invite him on and ask him a few questions

pointedly, especially as they pertain to the luxury universe and the world of jewelry retail. So

...